sustainability

Why is what social media doesn't say (about fashion brands) exactly what we should know?

Why is what social media doesn’t say (about fashion brands) exactly what we should know?

Exactly 12 Instagram posts in 24 hours: one every hard hours. This is the count of the contents posted on Shein’s social profile, the giant of low cost online shopping whose communication strategy paves the way for reflection: together with shoes and accessories, clothes are confirmed as the founding object of continuous social contentnow increasingly …

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Syster, the Abiby beauty brand in which you are really the protagonist

Syster, the Abiby beauty brand in which you are really the protagonist

“While filling out the questionnaire, I never thought I would receive so many responses from our community. At that moment I realized that there was a real interest in creating something together ». Valentina Abramo enthusiastically describes the process that led to the creation of Syster, the beauty & wellness brand signed by Abiby, a …

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The new frontier of beauty is refillable, sustainable and really practical makeup

The new frontier of beauty is refillable, sustainable and really practical makeup

For a product to really be sustainable, it is not enough that the ingredients are totally natural, it is necessary that packaging and packaging are made with recycled and recyclable materials, and that the packages are refillable. The beauty world is making giant steps in all directions, meeting attentive consumers: more and more brands offer …

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