What is happening to Glossier, or the rise and fall of a beauty myth

What is happening to Glossier, or the rise and fall of a beauty myth

If independent beauty brands proliferate today and if their aesthetic is minimalist but cool, with just enough warm lights, pink packaging, femininism and essential fonts, much, indeed everything is due to Glossier. Brand founded in 2014, has its roots in social culture and is the result of the evolution of the relationship between the public …

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