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China green beauty: Celebrity endorsements increases purchase intent among youth

China green beauty: Celebrity endorsements increases purchase intent among youth

The research​ titled “Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth”​ was published in the journal Frontiers in Psychology. “Brand personality has become a significant characteristic of products, in which charging the consumer memory and developing purchase intention are the vital aspects of today’s marketing management. Celebrity endorsement and brand value …

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Maye Musk at the Cannes Film Festival a few days ago.  Getty photo

Cannes Film Festival 2022, the beauty looks on the eleventh red carpet

Sharon Stone had already put it under our eyes the previous nights: the equation according to which as age advances, beauty diminishes has now been revised and corrected. The more you go on, the more the beauty of a woman certainly changes, but acquiring some charm. The new over 60s then they are daring, experimenters, …

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Here Are All the Celebrities Spotted at Olivia Rodrigo’s Sour Tour Stops in Los Angeles

Here Are All the Celebrities Spotted at Olivia Rodrigo’s Sour Tour Stops in Los Angeles

Olivia Rodrigo rocked the Greek Theatre for a pair of sold-out shows on Tuesday (May 24) and Wednesday (May 25) nights — taking her Grammy-winning debut album Sour to one of Los Angeles’ most historic venues. There were several headline-making moments from night 1 of the concert, including the 19-year-old taking time to speak out …

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Intimissimi Cotton UltraFresh the new Stella Bag and other fashion news

Weekend just around the corner, let’s get comfortable and discover the fashion news of the week! To tell you about this week’s fashion pills we borrow a sentence from Yasmina Reza which says: «When summer comes back time comes. Nature laughs in your face. ” Here, this is exactly how we imagine nature, while she …

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OnlyFans Founder Launching Celebrity Trading Card Platform, Zoop, Backed by Polygon

OnlyFans Founder Launching Celebrity Trading Card Platform, Zoop, Backed by Polygon

NEW YORK–(BUSINESS WIRE)–Led by a robust team of Web3 developers and former OnlyFans executives, Zoop is set to launch their digital collectable trading platform powered by Polygonthe decentralized Ethereum scaling ecosystem. Zoop’s platform allows users to buy, sell, collect and trade 3D digital playing cards of their favorite celebrities. On Zoop, fans can acquire officially …

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Fashion and Luxury NFTs, Palazzo Giustinian Lolin, Venezia

Fashion and Luxury NFTs – Exhibition – Venice – Palazzo Giustinian Lolin – Arte.it – ​​ARTE.it

Fashion and Luxury NFTs, Palazzo Giustinian Lolin, Venezia From 27 May 2022 to 29 May 2022 Place: Giustinian Lolin Palace Street address: San Marco 2893 Timetables: ore 11-20 E-Mail info: info@decentralartpavilion.io Official site: http://decentralartpavilion.io Dolce & Gabbana, The Fabricant, Tribute Brand, IoDF, RED DAO and others come together for a historic weekend dedicated to the …

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Milan Fashion Week 2022: Bottega Veneta returns to the essential

Milan Fashion Week 2022: Bottega Veneta returns to the essential

MIGUEL MEDINAGetty Images Not choosing is in itself a mission statement. Sometimes the wisest you can do. She proved it Matthieu Blazy for his debut at the creative direction of Bottega Veneta. Taking over from Daniel Lee early enough to set a new course, he preferred not to alter the status quo. There fall winter …

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Rachel Riley has opened up about the sexual harassment that she went through after attending a party

I was upskirted by household name celebrity at a friend’s house party, reveals Countdown’s Rachel Riley

COUNTDOWN star Rachel Riley has revealed the terrifying sexual harassment she receives – including a mystery celebrity who once tried to use their phone to film up her skirt. The maths whizz, 36, says she was at the home of a friend with husband Pasha Kovalev, 42, when the male star casually tried to use …

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Mercati digitali

Fashion resale online: all the secrets of an underground business – Digital Agenda

Online fashion resale is a phenomenon that has become “mass” in recent years but still hidden in sociological analyzes: it is the online resale of limited editions of the fashion marketespecially streetwear. A phenomenon that involves brands such as Jordan, Nike, Supreme, Yeezy, Adidas, Stone Island, Gucci, Dior and many others (depending on the garment …

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