Style and music have all the time been worlds related to one another. For the reason that final century they’ve influenced one another, contributing to synergistic adjustments and evolutions.
Rock ‘n roll, punk, grunge, are just some examples of how some musical genres have characterised the style of complete generations.
Direct consequence of this phenomenon are the nice potential, by way of engagement, that the so-called “Style influencer” of the music world they might have on sure goal audiences.
In accordance with what emerges from a analysis based mostly on information from FLU PLUSbuilt-in suite of influencer advertising, carried out on singers from our nation major viewers is made up of 58.5%, ladies between 18 and 24 years previous.
The evaluation, which takes into consideration the Instagram channel, thus returns the rating of “TOP 10 male vogue influencer in music” per engagement price:
1. Damien David (@ykaaar) 17,27%,
2. Tananai (@tananaimusica) 17.02%
3. Blanco (@blanchitobebe) 15,38%
4. Mahmood (@mahmood) 13,34%
5. Fedez (@fedez) 10,15%
6. Marracash (@kingmarracash) 10%
7. Achille Lauro (@achilleidol) 8,42%
8. Benjamin Mascolo (@b3nm) 7.28%
9. Sfera Ebbasta (@sferaebbasta) 6.48%
10. Saint John (@sangiovanni) 6.22%
It isn’t shocking to search out the frontman of the Moonlight Damianowhich, after the victory of the 2021 version of the Sanremo Competition and the Eurovision Music Contest, is now in impact a star coveted by large manufacturers all over the world.
“Style and music have all the time been interconnected. Singers, vogue icons par excellence, at this time more and more use social media as a way by which to dictate new developments, involving and thrilling the general public – he says Chiara Dal Ben, Advertising and marketing & Innovation Director from FLU – A part of Uniting Group – Right here they construct their character, sharing photographs that develop into showcases for the manufacturers they collaborate with and for the designers who gown them. They’ve develop into impactful figures within the vogue world and their energy of affect typically leads them to develop into designers themselves, launching strains of clothes, equipment, merchandising or make-up. They subvert the principles of vogue, create new fashion codes, develop into a logo of their technology. And it is for that reason that manufacturers courtroom them and select them as ambassadors for his or her merchandise “.