The TJ Maxx where Amber Heard was spotted shopping is actually a celebrity hot spot — and a Hamptons secret gem

  • The TJ Maxx the place Amber Heard was noticed is a secret gem within the prosperous Hamptons.
  • Actuality star and Hamptonite Jill Zarin stated “it is actually like Saks Fifth Avenue within the Hamptons.”
  • An East Hampton resident stated of the TJ Maxx location: “Everybody goes there.”

The largest open secret within the Hamptons is not the most recent cool new restaurant opening or celeb sighting. It is a TJ Maxx low cost chain retailer nestled in a nondescript strip mall off Montauk Freeway.

Whereas the remainder of the world gawked at Amber Heard shopping at the TJ Maxx store final week, the actor — whose high-profile defamation case with ex-husband Johnny Depp wrapped after a jury discovered each events responsible for defamation — is aware of one thing they do not: It is the key sizzling spot of the fabled East Finish.

The under-the-radar, 33,000-square-foot TJ Maxx outpost within the ultra-exclusive hamlet of Bridgehampton — the place the average home sale is $3.62 million — has virtually turn out to be a sartorial speakeasy for budget-conscious elites and the summering class.

Image consultant Mona Sharaf, shown here in NYC, swears by the Hamptons TJ Maxx.

Picture marketing consultant Mona Sharaf swears by the Hamptons TJ Maxx.

Courtesy of Mona Sharaf.

Mona Sharafa private shopper in New York, has a finite period of time when she schleps out to the Hamptons from Manhattan through the summer time months, however she makes time for TJ Maxx.

“I make it some extent to buy there — it is a fantastic secret,” Sharaf stated. “They cater these designer garments to the neighborhood. They merchandise based mostly on who the clientele is. That is why you”ll discover nicer stuff in Bridgehampton versus Brooklyn.”

Sharaf, who says she has whisked her shoppers to the low cost chain, stated a $1,000 price range will stretch additional at TJ Maxx than any retail boutique. “As an alternative of two items, you will get six,” she stated.

And lest anybody catch her beneath the cruel fluorescent lights on the retailer, Sharaf stated there is no embarrassment on her half. “I run into pals there — there is no disgrace in getting an excellent deal,” she stated.


The “unique” Runway designer part of TJ Maxx.

Nancy Lane/MediaNews Group/Boston Herald through Getty Photographs

When reached by cellphone, a TJ Maxx affiliate on the Bridgehampton location demurred once I requested about celeb customers within the retailer. “I suppose so, particularly within the summertime, however I do not actually know offhand. I could not actually inform you,” an unidentified clerk stated.

However Hamptons specialists swear by the “Runway” section of the shop, which incorporates top-tier designers like Dolce & Gabbana, Badgley Mishka, Balmain, and plenty of extra. It is also the part the place Heard and her sister, Whitney Henriquez, had been filmed procuring.

The perfect open secret within the Hamptons can also be a favourite of native celebrities

Jill Zarin, here with a candle from her Jill & Ally line, swears by the Hamptons TJ Maxx, which carries her line.

“Actual Housewife” Jill Zarin, seen right here with a candle from her Jill & Ally line, is an everyday on the Hamptons TJ Maxx, which carries her merchandise.

Madison Lane Photograph.

“It is actually like Saks Fifth Avenue within the Hamptons,” Hamptons fixture and “Actual Housewives of New York” alum, Jill Zarin. The truth star, alongside together with her daughter, even has a line of candles beneath their Jill & Ally model, carried on the retailer. “My pals go there on a regular basis,” stated Zarin, who will meet them to buy there or have her boyfriend wait within the automobile.

Zarin defined the mystique. “They solely purchase just a few items of one thing per retailer — they need it to be a scavenger hunt,” she stated of the TJ Maxx location. “You could find Tory Burch footwear that is likely to be nonetheless in a retailer on the town.”

Hamptons insider and real-estate dealer, Bianca D’Alessio, a star of the Discovery+ actuality present “Selling the Hamptons,” known as the shop “a secret gem” amongst all of the boutiques all through the East Finish. “I am all the time on a mission there. You are going in with a mission,” she stated.

Stacy Geisinger

Stacy Geisinger, second from left, exhibits off the colourful Pucci gown she scored at TJ Maxx within the Hamptons.

Courtesy of Stacy Geisinger.

“Everyone goes there — particularly that one,” socialite and blogger Stacy Geisinger, who has a summer time place in close by East Hampton, instructed Insider of the shop. “It is a secret sizzling spot that nobody talks about,” she added, noting that “fancy individuals” eat up the assortment of Pucci, Vinceand Valentino on supply. “They do not wish to share, so there’s extra for them,” Geisinger, the blogger behind Stacy Knowsstated, noting the competitors for restricted items: “Properly, they could discuss it to me, a measurement 14, if they are a measurement 2.”

Geisinger recollects one girl on the gala circuit who clued her in on the shop years in the past. “She came visiting to me and stated, ‘The perfect TJ Maxx in the complete nation is right here within the Hamptons,'” Geisinger stated.

There’s nonetheless one fake pas Geisinger warned about: leaving the telltale tag on, which Geisinger says she as soon as noticed on somebody within the Hamptons. “If yow will discover one thing and it suits, and it is designer, who cares if it is from TJ Maxx? No one must know — so long as you’re taking that huge tag off,” she stated. “Everyone is aware of what their tag appears to be like like.”

Philanthropist and fashionista Jean Shafiroff in the Hamptons in June 2022.

Philanthropist and fashionista Jean Shafiroff within the Hamptons in June 2022.

Patrick McMullan/PMC through Getty Photographs

Geisinger loves her printed Pucci gown that she snagged for lower than $300. She slipped into the slinky bright-paletted gown to the Shop the Day Away Luncheon on the legendary Breakers resort in Florida’s Palm Seashore this previous winter with confidence. “I felt like one million bucks,” she instructed Insider, “however I solely spent just a few hundred.”

For philanthropist and influencer Jean Shafiroff, she will be able to all the time discover one thing on the Hamptons location.

“They’ve nearly all the things there you possibly can need and extra,” Shafiroff stated, including that she has introduced her composer pal, Lucia Hwong Gordon, alongside to buy on the retailer. Shafiroff recalled snagging a Runway gown for her daughter. “It was designer and a fraction of the value, which was nice,” she stated. “Let’s face it: everybody loves a cut price.”

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