In a brand new marketing campaign to get Starbucks to drop its non-dairy milk upcharge, Babette Davis, a health-conscious 70-year-old head chef and co-owner of Stuff I Eat restaurant in Inglewood, California, has teamed up with Switch4Good to ship a message to Starbucks CEO Howard Schultz.
Within the video, Davis touches on the environmental affect on dairy, how straightforward it could be for Starbucks to not cost for plant milk, and the way the upcharge cheats those that are lactose illiberal, of which as much as 80 p.c are Black and Latinx individuals.
Starbucks themselves have even admitted that dairy is their greatest supply of carbon dioxide emissions and that its manufacturing requires a large quantity of water for use. On prime of that, industrial dairy operations pollute waterways, destroy ecosystems, and revenue off of the sexual exploitation of dairy cows and the kidnapping of their infants.
Switch4Good has repeatedly referred to as out Starbucks for his or her plant milk upcharge and even launched a faux Starbucks press launch about how they might be eradicating the upcharge as a result of it was a type of dietary racism. James Cromwell, a well-known actor and animal rights activist, additionally made headlines not too long ago when he determined to attach his hand to the counter of a Starbucks in New York Metropolis to protest the upcharge.
“Starbucks is aware of it’s the appropriate factor to do, for its clients and the planet,” mentioned Switch4Good govt director Dotsie Bausch. “Since concentrating on Starbucks, we’ve got repeatedly raised the problems of dietary racism and the environmental affect of dairy, and it’s time for them to behave just like the progressive firm they are saying they’re.”
Folks shouldn’t must pay extra for a product that’s higher for his or her well being, the setting, and animals. Starbucks has already dropped their surcharge in different international locations, so they need to be capable of do it in the USA too. Please sign this petition to inform Starbucks to lastly cease upcharging for its milk options!
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