Health and beauty

Beauty Breakfast Rhea con ospiti top

On the Lodge Indigo in Milan, extraordinary success for the Magnificence Lunch Rhea starring Fabio Mancini, Giorgio Armani’s prime icon wearer. Welcomed by the very form director Stafano Risolé and by the king of PR Massimo Leonardelli, the individuals had been in a position to strive Rhea cosmetics. A singular path within the title of well being and sweetness.

«What has all the time recognized us is strangeness, range». This, gents, is named braveness. And dedication. And the need to suppose and act exterior the field. This, gents, is Rhea Cosmetics within the phrases of Gianmarco Alfonso, creator of the model collectively along with his sister Sara (each within the photograph). “There may be additionally the mom”, they’re eager to emphasise. “She provides us a hand too, additionally as a result of because it began, the Rhea mission has actually exploded in our fingers.”

A step again: Rhea Cosmetics has really existed for 3 years, “but it surely required 5 of design and experimentation”, explains Sara. Up to now of the Alfonso brothers, magnificence is a longtime reality, a set presence: «we come from a household of distributors of largely French magnificence manufacturers, so we all know conventional magnificence completely». The thought of ​​innovating was born from there, they underline, «from a cautious commentary of the dynamics which have ruled the world of cosmetics for years.

We’ve observed that areas corresponding to trend or tourism are turning in the direction of tailoring, the personalization of the services or products. With Rhea Cosmetics we’ve tailored the idea of tailored to magnificence ».

The brothers Gianmarco and Sara Alfonso with their mom, Franca Zironi About 200 references within the vary, all vegan-friendly, together with lotions, detergents, powders, lotions, masks, balms, gels, wraps, clays, oils, scrubs and sunscreens. However the quantity rises exponentially if we take into account the Rhea “mannequin”: «it requires everybody to create their very own beauty simply earlier than making use of it, just by mixing the bottom cream with what we’ve referred to as B-Dose», explains Sara Alfonso. “The idea applies to all face merchandise: we begin with a beginning resolution – for instance a balancing cream – and add a number of drops of the booster that, at that second, the pores and skin wants, selecting among the many 11 variants of B-Dose within the value listing: moisturizing or purifying, nourishing or soothing, anti-aging or illuminating… ».
The selection is simplified by what the Alfonso have referred to as Skincoding: “it permits a fast self-diagnosis to be carried out on-line, or in Rhea licensed facilities, the place our Dermotechnologists carry out a pores and skin evaluation after which create a particular magnificence routine” examination contains the phototype, morphology, a mapping of face and physique imperfections (the presence of enlarged pores, wrinkles, redness, cellulite, stretch marks …), analysis of probably the most delicate areas (eye and lip contour, breast, neck) physique mass index, the measurement of the diameter of sure areas of the physique.

Leads to hand, figuring out the wants of the pores and skin turns into kid’s play, in addition to composing your individual beauty and, instantly after, making use of it. Immediacy, however, is critical: ​​«the amount of lively components {that a} cream can include is unalterable: it can’t exceed a sure restrict. Including extra would break the emulsion »explains Sara. «With Rhea Cosmetics we went additional and created an extemporaneous emulsion with excessive performance, which nevertheless is destined to“ break ”, due to this fact to be utilized in a really quick time».

The distinctiveness of the person is the important thing idea round which Rhea Cosmetics got here to life. However he’s not the one one: «we’ve labored to broaden the idea of beauty expertise», Gianmarco factors out. «Spreading a cream on the face is a each day act that we repeat an exorbitant variety of instances, till it turns into an automatism. Rhea invitations you to a totally uncommon gesture: it begins with the creation of your individual mix, continues with the shock of a texture that modifications when the formulation come into contact, reaches its peak after we inhale the perfume of the beauty, created for artwork to stimulate the manufacturing of euphoric endorphins ».

In Rhea Cosmetics, science and emotion coexist: using vegetable-derived uncooked supplies are accompanied by biomimetic peptides, lively coined to the pharmacopoeia, protecting DNA complexes, excipients in a position to adapt to the circadian rhythms of the pores and skin. «The outcome», Sara Alfonso feedback, «are ultra-performing recipes, genuine concentrates of lively components able to adapting to the mutability of the pores and skin, completely different each season, on daily basis, even from hour to hour».

Headquarters, analysis & improvement and manufacturing are positioned in Bologna: “from right here we export to 10 nations”, feedback Gianmarco. “An infinite quantity, if we take into account that we had been born a number of years in the past and, initially, unprepared to face the overseas market”. However the demand is powerful: «ladies and men like us, younger and previous alike. Thanks above all to the mix of Crema and B-Dose, actually the perfect accepted reference and which identifies us most “, says Sara, who takes the chance to level out the very excessive proportion of feminine shares current within the firm:” we’re undoubtedly in favor of woman-power »He jokes. Gianmarco confirms and doesn’t appear to undergo the very fact of representing a “minority”. “There isn’t a lack of discussions, however in the long run there may be all the time a compromise,” he confesses. And he or she tells how far they went to establish the packaging that assured the preservation of the formulation and prevented their contamination by oxygen and micro-organisms. «So far as Hong Kong and Korea», she reveals, «the place they’re mild years forward when it comes to packaging and innovation».

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