Fashion

Amazon Fashion announces expansion: its Luxury Stores also land in Italy

Arriva Luxurious Shops in Europe. Amazon Trend declares the enlargement of its purchasing expertise: after the one launched in the United States in September 2020, will probably be provided to Amazon prospects within the UK, Germany, France, Italy and Spain. The Amazon Luxurious Shops will supply ready-to-wear collections of luxurious manufacturers – each established and rising – belonging to the worlds of style and sweetness.

“We’re delighted to have the ability to supply extra option to our prospects in Europe with the launch of Luxurious Shops on Amazon, the place they are going to have the ability to uncover luxurious appears for all events. That is only the start, we stay up for persevering with to help manufacturers with modern providers and sources to allow them to showcase their distinctive tales and newest collections to prospects throughout Europe, season after season, “he says. Ruth DiazVp Amazon Trend Europe.

Consolation and excessive style

Luxurious Shops combines the comfort of Amazon with an expertise that gives prospects the chance to find style merchandise belonging to the world of luxurious. The collections are offered instantly by the manufacturers and designers concerned, who outline independently the number of the clothes, the stock and the value. Amazon presents them the instruments and know-how to develop and personalize authentic content material, opening new entry to new and dependable luxurious prospects to manufacturers and designers. In Europe and the USA, Luxurious Shops may be accessed from completely different units: from desktop, on smartphone and pill by way of browser, or utilizing the Amazon app.

“Manufacturers concerned in Amazon’s Luxurious Shops can inform their collections to prospects, giving them the chance to outline their concept of ​​luxurious on their very own,” he says. Xavier Flamand, Vice President of Amazon Vendor Providers. “Amazon is dedicated to offering manufacturers and designers with modern sources, together with movement graphics and improved auto play imagery, to allow them to share their tales and join with their fashion-loving buyer base.”

A promising collaboration

Luxurious Shops launches a marketing campaign shot by Angelo Pennetta in Europe, with the collaboration of stylist Charlotte Collet and the participation of Kristen McMenamy, Valuable Lee, Leon Dame and Dara.

“It’s a pleasure to have the ability to collaborate with each probably the most established and probably the most rising manufacturers along with Amazon Luxurious Shops”, says Sally Singer, Head of Trend Path. “We’ve the distinctive alternative to deliver storytelling and an inclusive and directional know-how to the world of style, able to providing thrilling alternatives for each designers and prospects”.

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