Fashion, the “cameo mania” is the trend of the summer: the passion for the jewel, symbol of Made in Italy, infects the stars

A handcrafted jewel image of the excellence of Made in Italy. An historic splendor that’s rediscovered all around the world.

The traditional artwork of cameo returns to the limelight of essentially the most well-known worldwide pink carpets and conquers essentially the most well-known vacationer locations: from star di Hollywoodto the royal levels, as much as Italian celebrities, the cameo begins from the goldsmith custom of Torre del Greco to succeed in all around the world creating the proper mixture of historic and trendy.

A protracted story that begins from the traditional Romans who sculpted treasured stones to signify conflict scenes and that reaches the current day with a exact thread: the skilful craftsmanship of the grasp engravers who make a jewel solely by hand ranging from a easy shell. This jewel loved durations of splendor within the Renaissance, within the Elizabethan age and likewise within the Napoleonic interval each in England (as additionally proven within the well-known TV sequence Bridgerton), and in France with the transalpine emperor who donated the well-known tiara to his spouse Giuseppina. of cameos, now jewel of the Swedish crown and worn by Princess Victoria at her royal marriage ceremony.

From Rihanna to Cate Blanchett, listed here are the VIPs loopy concerning the cameo

A attraction that has arrived intact to the current day and has not left them detached star worldwide: the singer Rihanna has actually created her personal assortment of cameos consisting of rings, earrings and pendants, reinterpreting the dear basic and declining it with specific consideration to feminine inclusiveness.

From the casual event, to aperitifs on the seashore to gala evenings: celebrities carrying cameos alternate on the pink carpets. From the younger Demi Lovato to Cate Blanchett (who wore the jewels produced by Cameo Italiano for Liz Swig’s Lizworks challenge on the Venice pink carpet), Nicole Kidman, Sarah Jessica Parker, Demi Moore, Gigi Hadid, Claudia Gerini and Caterina Balivo: these are simply a few of the star who let themselves be fascinated by handcrafted creations carrying earrings, bracelets and pendants on particular events. A development that, as typically occurs, in a short while has already contaminated even the socialthe place the hashtag #cameojewelry is the protagonist of virtually 30 thousand posts, devoted to the excellence of Made in Italy jewelery and likewise to trend influencer from 5 million followers Alexa Chung acquired herself immortalized with a cameo on a pendant.


Simply Rihanna has proven herself a number of occasions in public displaying off cameos together with a youthful look, carrying a cameo as a brooch on the cuff of his denims and on his knitted hat. “We have now performed an extended means of analysis to make the cameo and we have been pioneers within the conception of this “prêt-à-porter” jewel, thus clearing it of the idea that it was just for queens and girls – says Gino Di Luca, founding father of Cameo Italiano, a number one firm specialised within the creation of cameos – We have now created collections everlasting however we even have traces in fixed renewal the place we provide a extra trendy and younger model the place the cameo it may be worn as an adjunct in on a regular basis clothes, even with a easy t-shirt and denims “.

A little bit of historical past


A jewel able to tracing centuries of historical past and reaching the current day, nonetheless giving a classic, romantic and female ambiance: “Absolutely there are extra components that contribute to the rediscovery of this jewel – explains Bianca Cappello, historian and critic of the jewel and professor of Historical past of Utilized Arts on the IED in Milan – Immediately carrying a cameo suits into the modern aesthetic of the mix-and-match by which the mix of parts from varied kinds and varied eras reveals the artistic means and style of the wearer. Because the cameo has an historic materials and technical historical past, those that resolve to put on it at the moment reveal that they’ve made a aware selection linked to the craftsmanship and cultural roots of a territory “.

Every jewel represents a brand new murals: engrave a cameo it’s a meticulous work that requires nice consideration and excessive handbook abilities, abilities jealously guarded by the grasp engravers of Torre del Greco. “In a world of mass produced, new cameos supply an revolutionary and seductive twist on a basic artwork kind. Rooted within the historical past of artwork, the cameo it’s positioned with certainty within the modern creative canon, the place generations of artists proceed to discover and develop its wealthy narrative potential. Even at the moment, no jewel releases artwork, historical past, magnificence and energy just like the cameo“, Says Cristina Del Mare, ethnologist and utilized arts scholar throughout the Multum publication in Parvo the place the story of cameo.

Italian excellence

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A jewel that symbolizes the Italian artisan custom and the distinctive dexterity of the grasp engravers of Torre del Greco, a city in Campania the place the artwork of working with cameo on shell in 1800.

In that interval, actually, the ships returning to the Gulf of Naples from the African coasts loaded giant portions of shells as ballast to overwhelm the boats and make the return crossing simpler. With all that uncooked materials in port, it didn’t take lengthy for the native inhabitants to grasp learn how to improve it: proper from that second the artwork of shell engraving and the lengthy custom of the grasp engravers of Torre del Greco developed.

Immediately we’re speaking a few enterprise of about 300 corporations that make use of about 2000 individuals. “Cameo Italiano stays the reference model of this market area of interest and we’re witnessing a powerful worldwide demand for our creations, particularly within the East throughout the thriving Chinese language, Japanese and Korean markets: a transparent signal of the rising appreciation of this jewel all around the world – explains Di Luca – We are able to discover two interpretations of this success: on the one hand the nice dexterity required to engrave these handcrafted creations is enhanced whereas, on the opposite, individuals are rediscovering the classicism of those jewels in a contemporary and modern approach “.

A continuing seek for innovation and design that’s carried out whereas remaining within the classicism of the jewel and within the hand-working method. “The wonder and expressive energy of a cameo engraved with the profile or physique of a girl don’t rely on the topic however on the creative and artisan high quality of the hand that made it – concludes the skilled Bianca Cappello – Who decides to put on a cameo revisited in a contemporary key, in dimensions by no means seen earlier than or with new fashionable topics or made to measure or witty, it proves to have a powerful, curious character and to like the potential of stunning others with a brand new and private standpoint. Inserting a brand new picture in a cameo with an historic style creates a destabilization primarily based on the playful impact of a false historic artefact, thus stimulating the impact of shock and enjoyable “.

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