Fashion

Too Good To Go of fashion? Here is the startup that helps Modena stores reduce clothing waste

The style trade is among the many most polluting on this planet: 10% of fuel emissions are attributable to this market. A truth that’s the results of the rising use of artificial fibers which allowed to overturn i manufacturing occasions, making the gamers in the marketplace even 20 collections a 12 months. This has affected the client habits who purchase extra, for much less, in accordance with the Altering Markets Basis report of 2021.

In comparison with 15 years in the past, the demand has grown, a lot in order that in the present day on common 60% extra garments are bought, however half of the required is used: the least environmentally aware use a garment at most 10 occasions. earlier than throwing it away, in accordance with the TRAID report. And plenty of retailers discover themselves with unsold clothes in inventory and reasonably than promote them off, they eliminate them and consequently the materials produced attain landfills in ever shorter time and incinerators with out ever getting used.

How can we stem this drawback which isn’t solely moral but additionally environmental? Kool was born from this query, the startup created to assist retailers to resolve the issue of inventories and that it helps customers to purchase consciously because of a thriller field. Actually, as soon as a month, the shops autonomously choose clothes and equipment from the stock and place them in bins that customers they purchase “closed field” with a 60% low cost.

“The concept of ​​creating Kool was born throughout the lockdown when many business realities have been struggling to promote their garments however didn’t have adequate funds and abilities to open an e-commerce. We understood {that a} large drawback of the boutiques near us was the administration of extra items and with Kool we need to give a sustainable and accessible various to each retailers and customers ” explains Miriana Massiminico-founder di Kool.

The Too Good To Go of vogue: an unique thriller field as soon as a month

Kool’s purpose is to make the consumer expertise aadvantageous expertise with out sacrificing the exclusivity and high quality of the manufacturers.

By selecting to collaborate solely with boutiques, craft retailers and idea shops(forgoing quick vogue manufacturers), Kool provides shops the possibility to discover a various gross sales channel to eliminate unsold clothes and customers of in a sustainable and revolutionary method purchase clothes and equipment of sought-after manufacturers at a very inexpensive worth.

Impressed by Too Good To Go, actually, Kool provides every retailer the chance to decide on independently which objects to incorporate within the vogue mistery field that come open for gross sales solely as soon as a month for 72 hours. The consumer, after having chosen his favourite store, having indicated his dimension and gender, should buy a field that incorporates 2 to 4 objects with out understanding what he’ll discover inside, shock.

A soluzione win-win: for the store, which provides new worth to the garment that will in any other case have been disposed of and for the consumer, who buys high quality clothes at a greater than accessible worth.

Our purpose is to revamp the style low cost sector: to permit shops to keep away from the mistaken disposal and air pollution that will be generated and to provide a second life to merchandise that, given the excessive price, wouldn’t have discovered patrons. We have now chosen to not use a warehouse: every store independently creates the field and ships it, eliminating an costly intermediate step ” provides Alice Sebastianisco-founder di Kool.

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