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Di Leo: “IT in travel is not just automation” – GuidaViaggi

“As soon as upon a time IT in journey was primarily a matter of effectivity and automation. Now that is now not the case ”. To mirror on the that means and worth of expertise in journey is Roberto di Leo, CEO of eMinds.

Gv: How is IT in journey evolving?

“If as soon as it was confined to the effectivity of buying processes, right now much more than yesterday it’s essential to combine technical information with strategic information with the intention to finest assist the commerce within the day by day problem. Covid has introduced challenges not solely to the commerce, but additionally to us IT suppliers, who inevitably need to evolve the determine of the “technician” into the determine of a advisor in a position to establish and obtain aggressive benefits “.

Gv: What are your future evolutions?

“Within the first section, improvement centered on distribution and, consequently, on the reserving section. I consider that IT will more and more contaminate the phases of inspiration and planning within the journey buyer journey “.

Gv: How do you see the progressive method to ecommerce additionally by corporations which have all the time been dedicated to 100% commerce?

“Erroneously, the phrase ecommerce typically carries with it the that means of on-line buy with a bank card. This can be a severe mistake for our business. Commerce is especially pre- and post-purchase recommendation. In our imaginative and prescient, Ecommerce is the set of applied sciences and techniques in a position to finest fulfill the client within the completely different phases of the client journey. In mild of this and of our habits, ecommerce is a necessary channel that it’s essential to know easy methods to interpret in the very best means with respect to your target market.

Gv: Who will win the ecommerce problem?

“There will not be one winner however many. The vacationer service is a multifaceted service, i.e. it responds to completely different targets, wants and expectations. Whoever understands these three facets effectively would be the winner in his area of interest. The function of expertise in all of that is to interrupt down borders even additional “.

Gv: What merchandise are you investing in?

“Our mindset, satisfied that solely by bringing our information and abilities to new ranges and new dimensions will we be capable to rework them into abilities able to understanding the wants of the market. An thrilling nice problem “.

Laura Dominici

Tags: eMinds

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