The fashion survey on SS22: Menswear retailers: never let your guard down in a climate of uncertainty

After a crucial two-year interval, which pressured style retailers to chop 35% of their working capability, there’s a restoration in gross sales of males’s clothes. The confirmations come from the unbiased Italian shops (over 40) that responded to the seasonal survey of Style.

Nevertheless, most say they need to preserve the price range for orders for SS 2023 collections unchanged, in comparison with summer time 2022. Retailers are involved above all with the generalized enhance in prices and the affect on consumption of financial uncertainty. There are additionally fears that consumption could possibly be held again by an escalation of the battle in Ukraine.

Tourism, which isn’t but identified whether or not it can return to pre-pandemic ranges, is one other sore level, whereas any new restrictions linked to a return of Covid are within the background. Underneath the merchandise “Different” there are those that point out issues on the supply entrance, these find certified personnel and people who would love a sure “communication of terror” to be countered, which appears to prevail over the media and definitely doesn’t predispose to buying items luxurious items.

Going into extra element of seasonal gross sales, Stone Island stands out within the rating of best-selling males’s manufacturers, adopted by Cutter and from Guccithird on the rostrum with Moncler. The model of the 2 Gs is the most well-liked of the second relating to males’s equipment, on a par with sneakers Autry. Balenciaga e Award-winning they earn the second place adopted, in third place, by manufacturers comparable to Alexander McQueen, Burberry, Fendi, Golden Goose e Hogan.

When requested about any new entries within the assortment, about one third of the shopkeepers declared that they don’t have any names to report. Very heterogeneous solutions arrive from the remainder of the pattern – Bonsai, Casablanca, Federico China, Kitsune Home e Rhudeto say some manufacturers – with out converging on a small variety of labels, confirming the will to experiment with Italian multi-brands but additionally the huge provide in circulation.

The model most popular by prospects is above all informal / sporty and comfy, adopted by formal / basic. There’s additionally a 3rd means, specifically the combo of the 2 moods. For instance, the mix of the silk shirt with shorts or formal clothes, however with the equipment of the informal look, and even the jacket, sure, however bathrobe model, and pajama-effect attire. On the product stage, retailers are primarily promoting knitwear and footwear.

The assortment and the power to calibrate the combo of proposals have all the time been among the many strengths of unbiased retailers, however how they’re transferring to enhance the in-store expertise, from pre-sales actions to the precise go to, as much as cost and after-sales providers?

22% of the pattern say they don’t seem to be doing something specifically about it and solely a share of lower than 1% say they’re evaluating a technique. The initiatives of probably the most energetic on this entrance of the purchasing expertise in conventional retail and the whole model of ours Consumers’ Survey are printed on Style 2 in print and digital model within the e-paper on (within the photograph, an inside of the shop Bonvicini in Montecatini Terme).


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