There’s an air of stories from Julian Vogue and never solely in Romagna, the place the model is rife between Milano Marittima and Rimini. Within the coming weeks, a brand new opening is deliberate in San Marino: a undertaking that anticipates a sequence of investments, together with a brand new logistics heart and, above all, a 2,000 sq. meter megastore.
“We’ve an funding plan of 20 million and for this we’ve got to run,” he tells fashionmagazine.it Sabina Zabberoniwhich owns the multi-brand retailer model, which closed 2021 at 76 million euros and expects to exceed 80 million this yr.
«Between March and April – continues the entrepreneur – the San Marino boutique will probably be prepared. We took over the areas beforehand occupied by the multi-brand The Triumph and there we’ll give life to the brand new Julian Vogue idea. Will probably be a really lovely and above all fashionable area: the provide, which was centered on luxurious manufacturers, has been expanded and will probably be enriched with many new names ».
Zabberoni’s initiatives additionally concern logistics, an more and more central ingredient within the marketing strategy of an organization like Julian. Within the Cervia space, in an space adjoining to the corporate’s headquarters, building work is underway on a hub that can deal with all orders deriving from on-line exercise.
«This can be a construction of about 5 thousand sq. meters, which we’ll inaugurate in two steps – specifies the client -. In about seven months we will probably be operational with the primary 2,500 sq. meters, all within the identify of robotic logistics, an absolute novelty for a multi-brand retailer like us ».
Julian Vogue on-line prospects will lastly be capable to obtain all of the objects of an order collectively. «A vital service – underlines Zabberoni – as a result of it considerably improves the pace of promoting and optimizes the supply quantity, with a consequent constructive influence additionally from an environmental viewpoint ».
Necessary prospects additionally on the bodily retail entrance – “Which for us stays probably the most worthwhile a part of the enterprise, even when direct on-line runs and farfetch it really works very nicely »-, which can see Julian engaged first in Rimini, the place the chain was taken over two years in the past Luisaafter which to Milano Marittima.
«We’re rising in Rimini – confirms the entrepreneur -. After the restyling of the ladies’s boutique, we at the moment are able to open a kids’s retailer, Julian Youngsters. Afterwards we’ll put our hand to the lads’s retailer, on which we had not but intervened in a constant method ».
As a substitute, it’ll take one other two years to see the brand new 2 thousand sq. meter multi-brand born in Milano Marittima, “nearly a division retailer”, jokes Zabberoni, explaining that the group has purchased the land of a former open-air cinema with six shops connected. proper in entrance of the present retailer.
“We’re investing rather a lot sooner or later, nevertheless it does not scare us. When there’s ardour, you’re additionally joyful to take dangers », concludes Zabberoni.