Health and beauty

Johnny Depp effect: sales of the Dior Sauvage Beauty perfume of which he is testimonial are skyrocketing

After 47 days of hearings, dozens of hours of audio, video and witness evidence, the most divisive media process has ended of recent years when Fairfax Court has sentenced Amber Heard to pay 10.35 million dollars in compensation to her ex-husband for defamation. In addition to transporting us years behind the achievements of #MeToo, the process has had another side effect namely to skyrocket the demand for Dior Sauvage Beauty, the perfume of which Johnny Depp is testimonial time ago.

According to Hey Discount data reported by WWD, in just one month Google searches for the colony increased by 48%, going from 823,000 searches in March to 1.2 million in April, the month in which the trial began. Considering then that the public followed the story above all through social networks, TikTok views for the fragrance increased by 63% in recent weeks, reaching 209 million total views and making it the most viewed colony on the app.

Johnny Depp e Amber Heard

STEVE HELBERGetty Images

To look at it from another point of view, Sauvage is now the second most popular fragrance in the world in terms of Google search data and social media data, second only to House Francis Kurkdjian’s Baccarat Rouge 540. A striking example of how public opinion has sided in favor of the actor who lent his face to Dior Sauvage in 2015.

How to forget the iconic spot where Johnny Depp leaves the city in the middle of the night and drives to the desert at dawn. There he meets a buffalo, wolves, birds of prey and wild creatures that guide him to freedom. When the actor digs a hole and buries his most precious jewels, he finally seems ready to get in touch with the wildest part of himself. The maison Dior has openly sided in favor of Johnny Depp throughout the process, attracting various criticisms. However, as in a premonition of what it was, Depp managed to drive away from the darkness, rediscovering the taste of victory with the light of dawn.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

Leave a Reply

Your email address will not be published.