Health and beauty

The beauty agenda of June 2022: initiatives and news in beauty – iO Donna

Torna l ‘agenda beauty of the month: June opens in the name of beauty in solidarity with the environment with two days dedicated to sustainability. And then, donations (of hair) and visits to the museum. Here are the events and initiatives to be noted for this month.

June 2022 beauty agenda:

Sunday 5th June, L’Erbolario plants trees around the world

On the occasion of the World Environment Day, Sunday 5th June, L’Erbolario renews its commitment to environmental protection in collaboration with Treedomthe first web platform that allows you to plant trees remotely and follow their growth and projects online.

Who, on Sunday, will buy on the site, will be able to receive a tree as a gift.

Thus one will be born L’Erbolario Forest with trees of different speciesfrom White Mangrove to coffee, from cashew to Grevilleae Markhamia, with the aim of neutralizing 71.50 tons of CO2.

Planting will take place in areas of the developing world so as to create job opportunities and livelihoods for local communities. Thanks to Treedom, start-up born in 2010 in Florence, which it has already planted more than 3 million trees in Africa, Latin America, Asia and Italy.

The SVR-Lazartigue trimaran

The environmental awareness tour in the Mediterranean aboard the SVR-Lazartigue trimaran, captained by the internationally renowned skipper François Gabart.

The boat is the symbol of the KRESK group’s commitment to sustainability, owner of the Laboratories SVR and Fillmed brands. The tour touched the five ports of Cascais, Barcelona, ​​Marseille, Genoa, Port de Gammarth.

And journey dedicated to raising awareness on the subject of respect for the ecosystem, but above all in solidarity, thanks to the KreskforOceans fund created in 2021 in favor of the protection of the marine environment, to which the group donates part of the revenues of each year.

Pantene, Chiara Ferragni and UnoBravo for mental health

It was renewed at the end of May the “Forti Insieme” campaign launched by Pantene and Chiara Ferragni in July 2021 to support the startup femminili in collaborazione con Women’s Forum for the Economy & Societye LVenture Group.

Over 1700 applications from entrepreneurial realities made up of at least 50% of women or with female CEOs received in the last edition, among which three finalists were selected. Up for grabs, an important support from 75.000 euro.

The 2022 edition saw the collaboration with UnoBravo, online psychology service that helps those in need to find the therapist that best suits their needs.

Valeria Consorte – Vice President Beauty Care P&G Italy – Chiara Ferragni – Entrepreneur and Global Ambassador Pantene – and Danila De Stefano, CEO & Founder Unobravo.

During the meeting – all female – the mental health themenot only on a personal level but also on a social level, an essential factor for the well-being and balance of every person of any age and gender.

«Together women are stronger, they argue, they manage to emerge, to build. Sisterhood has this enormous power, it makes each of us more aware of our abilities and certainly more determined, “he commented Chiara Ferragni.

Beauties at the Museum: the VeraLab beauty truck

The itinerant journey of the beauty truck di VeraLabthat this year supports museums and cultural institutions bringing even the youngest ones closer to art.

The brand of the Cynical Beautician is current social media partner of the exhibition “Titian and the image of women in the Venetian Cinquecento”at Palazzo Reale in Milan until 5 June.

The beauty track signed Beautician Cinica

Starting from Mantua in mid-May, arriving in Naples and reaching Trapani, the truck will be in June Ortigia in support of the Maniace Castle Museum (Saturday 4th and Sunday 5th June) and finally a Reggio Calabria at the National Archaeological Museum on Saturday 11 and Sunday 12 June.

Just find it to have the opportunity to get free tickets and be able to visit the museum related to the city where the beauty truck is located.

Stage after stage, visitors are invited to write their idea of ​​beauty on a painting which, at the end of the tour, will become an extraordinary choral work. There will also be the setting up of an artistic-themed backdrop where you can interact, have fun and be photographed

Treatwell launches “Hair Donation”, the solidarity cut

Can a simple gesture like a haircut become an act of love for one’s neighbor? Yes, if the change of look passes by Treatwellleader in Europe in the online booking of beauty and wellness services, which provides the service “Hair donation” to give their lengths to women who are undergoing chemotherapy.

Credits: Treatwell

The project is the result of collaboration with A Room for a Smilethe Association that since 2015 has been committed to providing aesthetic support and organic wigs to cancer patients.

There are over 30 centers scattered throughout Italy that have decided to support the solidarity operation: service is at no cost, thus encouraging this virtuous practice.

For users who want to give their locks as a gift, it will be enough type “Hair Donation” in the treatment search bar (both from the web and from the app) to view the salons participating in the initiative and book your cut for free in a few clicks.

Mavive in Venice, on show the art of smell

For perfume lovers again this year the Palazzo Mocenigo Museum in Venice will host a path dedicated to fragrances with two innovative exhibitions promoted by the collaboration between the Venetian perfume house Mavive Spa and the Fondazione Musei Civici di Venezia: Perfume essences and accords.

Es-senze. Contemporary artists and scent. An exhibition is an exhibition of contemporary art: a multisensory journey composed of installations created by twelve international visual artists who experiment with the use of smell and the sensorial components related to it in their creations.

Perfumery Art Exhibition Perfume Agreements ì, on the other hand, set up in the White Room on the ground floor of Palazzo Mocenigo, represents an invitation to rediscover the sense of smell by focusing attention on the great ingredients of contemporary perfumery, with an eye to sustainability and the future of the same.

Byredo opens the first single-brand boutique in Milan

Beloved in Italy, he did not yet have an entirely dedicated beauty boutique. Now yes, in the heart of Brera. The group Olfactory has in fact inaugurated the first Byredo Beauty Store in Italy, in Milan.

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The Byredo universe, a brand founded in Stockholm in 2006 by Ben Gorham, is a perfumed world with a complete range of beauty products, all united by a unique design and excellent cosmetic quality. In the Milanese store awaits you, with all the perfumes for the person, home fragrances, beauty products and the new make-up collection. Mark on the beauty agenda for June: via Brera 5.


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