AirPlus: business travel, a more serene horizon – GuidaViaggi

Business travel sees a somewhat more serene horizon: “Statistics indicate that travel has resumed and the month of Aprilin particular, it went very well. Although we are still far from the 2019 data, the whole organizational machine is starting up again. Expectations are positive“. So he expressed himself Daniele Aulari, country manager AirPlus International Italy, in the recent event organized by the company in Milan.

Between changes and new trends

But the world, even that of business travel, is no longer the same. “Returning to travel means regaining possession of the future. The virus has redefined space and time, two key factors in travel – he said Carlo Alberto Carnevale Maffè, professor of strategy, Bocconi University School of Management -; before the company was the center of everything and only if you were outside the latter were you considered travelers, today with smart working this is no longer the case “.

A battle, however, was won: “The one on digital – continues the teacher -. Now we need to understand what organizational responsibilities we have ”. Business travel management is not a corporate function, but “a horizontal platform of organizational services – specified the teacher -; and it is not even a travel segment, but an extension of the business “. Although the pandemic has led to many virtual meetings, “the physical interaction between human beings is crucial“. Sara essential take the factor more and more into account sustainability: “The new travel budget will have to be measured in carbon credit”.

“The contraction in corporate travel was significant – he explained Cristina Polo, market analyst Emea Phocuswright -, but recovery could be faster than expected. 2025 should be the year of full recovery”.

And what are the new evidence introduced in the policies from companies? “Short-term rental solutions, ride sharing and bleisure – indicated the manager -, while with regard to payment methods for bt purchases, the use of mobile wallets is increasing “. The pandemic has certainly changed the corporate traveler: “85% of business travelers expect a hybrid way of working – highlighted Polo – and only 10% plan to stay in the office full time”. Phocuswright has identified three profiles of corporate travelers: the tech-savvy business traveler, the hybrid worker and the digital nomad.

The tech-savvy business traveler

The tech-savvy business traveler has a limited participation and large meetings or events in presence (which are likely to be in hybrid form), is obviously geared towards contactless, a factor that guarantees greater speed and simplicity in the journey itself, and uses apps for booking and travel management. In terms of duty of care and digitization, according to data released by Polo, the largest companies believe the risk management (43%) and the traveler confidence (33%) the two largest challenges to be faced in the next two years. About contactlessin the UK the share of who prefers to use this option is 73%, in Spain 70%, in the USA and France by 68%, in Italy by 63% and in Germany by 60%.

The hybrid worker

The hybrid worker cares about sustainabilityprefers short-term rental solutions and is also a bleisure traveller. Indeed, sustainability is a very important issue in European travel decisions. This means choosing local products, using public transport and traveling by train rather than by plane.

The digital nomad

25% of Phocuswright respondents would be pleased to moving to another city to live and work. But if management and teams are not physically in the same place and at the same time, then one of the challenges that the human resources of companies must face is to bring cohesion anyway.

Nicoletta Somma

Tags: AirPlus International Italia, Phocuswright

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