Fashion

The fashion news of the moment is already projecting us towards a splendid shining Summer 2022

Summer is coming. We dream of holidays and the only way not to think about the (too) distant holidays is to surround ourselves with beauty, suitcases to fill and fashion to play with. The latest news of Spring Summer 2022 fashion they invite us to experience a new, exciting present to be discovered. Breathtaking new campaigns and highly desirable capsules are springing up. We celebrate a new energy, we return to celebrate the home as an intimate space in which to take refuge even now that we want to be free, we rediscover collaborations that make us children again, garments that celebrate sustainability, collections that (finally) fully embrace inclusiveness , one way summer trips. All the fashion news you need to know are now here, ready to be discovered.

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& Other Stories presents the co-lab with Ellinor Nilsen

& Other Stories continues its commitment to sustainability with a new collection in collaboration with Ellinor Nilsen, the Swedish designer known for her sustainable and colorful dressing gowns. The capsule consists of 50 pieces, each of which is unique and tells its own story. Made with vintage cotton towels – some old, some practically unused – Nilsen brings her creativity into play by mixing decades, patterns and colors. A hymn to the past that looks to the present for a better future.

The Roland Garros Lacoste collection

On the occasion of the 121st edition of the French Open, scheduled in Paris from May 16 to June 6, 2022, Lacoste presented a special collection that takes up the theme of the prestigious tennis championship. Introduced by the series of Après-Court photos taken by photographer Alex Très Cool Dobe, this line elegantly revisits the classics of the house and proposes a close collaboration between fashion and sport.

Aria D’Italia, Italian Stories in eight words celebrates the contemporary Italian lifestyle and its values. It tells the Italian attitude from the voice and experiences of some young cosmopolitan talents, with a transversal culture and ignited by an extraordinary curiosity. Talents from all over the world, from all backgrounds and cultures who find inspiration in Italy and share its values. From the quality in every aspect of living to the pleasures of the table to art, from the taste for banquets to the loving care of traditions, Aria d’Italia tells the personal and professional stories of artists, entrepreneurs, artisans who represent the essence of identity Italian. Declining them in eight key words: Pleasure, Timeless, Imagination, Craftmanship, Passion, Heritage, Joy, Boldness.

Givenchy’s gallery of wonders

If you follow designer Matthew Williams on Instagram, you will know that he makes frequent pilgrimages to Euro Disney with his young daughters. Now Givenchy’s creative director is taking his love of Disney to a new height by forging a long-term partnership between the entertainment conglomerate and the LVMH fashion house Moët Hennessy Louis Vuitton he heads. Dubbed “The Wonder Gallery”, the project kicks off with a limited edition capsule of luxury ready-to-wear, the first of a series. A second capsule will follow in the middle of summer. The garments will feature some of Williams’ favorite Disney icons, with Magic Kingdom and character t-shirts, all exclusively on Givenchy.com.

The new collaboration between Brunello Cucinelli and The Sustainable Market Initiative “

Brunello Cucinelli has joined the fashion task force that operates within the Sustainable market initiative, conceived and chaired by Charles, Prince of Wales, whose goal is to build a coordinated global effort to enable the private sector to accelerate the transition to a future. sustainable. Various task forces operate within the project, each dedicated to a specific sector: from fashion, to the banking sector, to the energy transition. The Brunello Cucinelli fashion house has therefore joined the fashion task force chaired by Federico Marchetti, which aims to produce positive effects on the climate and nature, guaranteeing its commitment in the workflows dedicated to regenerative agriculture, as well as in economically supporting the Himalayan regenerative fashion living lab project.

Calvin Klein celebrates the families of the LGBTQIA + community

Calvin Klein’s latest campaign, This is Love, celebrates families in the LGBTQIA + community. A cast that includes friends, partners, lovers, neighbors and all who share their meaning of family, highlighting the important ties that exist within the LGBTQIA community in a campaign includes the new Calvin Klein collection with a new and special approach dedicated to pride. Photographed by John Edmonds, the cast includes director John Waters, actress Mink Stole, actress Sasha Lane and Sergio Lane, team members from The Trevor Project’s LGBTQ youth organization, musician Snail Mail and her team. , the legendary Ball House of Xtravaganza, hairdresser Holli Smith and her boyfriend Pony, actor Justice Smith and her boyfriend and actor Nic Ashe, and the African-Futuristic arts collective TRIBE Collective. The cast wears the This is Love collection, which includes activewear and underwear in the colors inspired by the Progress Pride flag, and is immortalized with loved ones in moments of tranquility and intimacy.

Samsonite Europe x One Tree Planted

Samsonite Australia has been a proud partner of the non-profit organization One Tree Planted since November 2021. As a global leader and trusted travel suitcase brand, this is another step in our commitment to becoming the suitcase company. most sustainable in the world. As part of our sustainable effort, similar reforestation initiatives with One Tree Planted have been adopted by Samsonite globally. Through this partnership, Samsonite Australia has chosen to contribute to reforestation projects across Australia. This allows us to plant trees in Australian soil, which supports the restoration of burnt areas, planting trees native to threatened animal species, supporting a dwindling rainforest ecosystem and increasing wildlife biodiversity.

Motivi launches the new collection of formal dresses

Ceremony dresses, for the Spring Summer 2022 season, Motivi launches the elegant collection designed for events and special occasions, where the refined taste of the brand offers its own interpretation of the trends of the moment. The season of events returns and the brand celebrates the pleasure of wearing special garments, designed for women who appreciate the power of a long dress, the lightness of precious fabrics and the awareness of not going unnoticed. Portrait of a Lady, one of the themes that inspired the collection, heterogeneous in the chromatic palette but coherent in the idea, offers a rarefied femininity, at times affected and with a vaguely retro flavor, the same allure reported in the contemporary imagination by Bridgerton.

Mytheresa launches Life, the new category of Homewear and Lifestyle

The Mytheresa luxury e-tailer debuts with a new product category. It’s called Life and contains a selection of lifestyle products and household items that reflect the brand’s typical choices of quality and value. After the success of womenswear in the last 30 years, the kidswear launch in 2019 and the menswear section in 2020, Mytheresa opens the doors to a new product section. The catalog includes furnishing accessories, accessories for animals and travel items from over 60 brands such as Loro Piana, Missoni, Dolce & Gabbana, Aquazzura, Cassina and Fornasetti. Among these, a series of products from independent brands such as Ginori 1735, 101 Cph, 1882 Ltd, Serax and Zaha Hadid will also be available.

Guess Originals x J Balvin Amor Collection

Guess Originals x J Balvin Amor Collection is first of all a hedonistic collection, structured with a wardrobe composed of pastel and energetic colors. The garments feature tie-dye heart graphics, Sixties writings bearing the word ‘Amor’, spiral stripes, shamrocks and peace & love symbols. In the men’s division, the collection features cargo pants with raised twill details, co-ord suits of eco-rayon shirts and swimwear. Another focus of the capsule collection is denim, designed with a contemporary reinterpretation of the jacket and workwear trousers enriched, in turn, with the patterns of the collection. And finally the accessories: from sunglasses, a real must-have of the international singer, up to crochet hats and bucket hats perfect for summer 2022.

When it comes to shoes, finding a compromise between aesthetics and functionality is not always easy. Igi & Co, a brand of the Imac group, is among those who have succeeded. Casual and at the same time refined, light and breathable footwear, so versatile that they can be worn in the most diverse occasions of use, from the office to free time. Present in the Italian territory with more than 160 stores, the brand has just inaugurated its latest store in the center of Turin, in Turin, in via Garibaldi 53, not far from the obelisk of Piazza Savoia and the historic Caffè El Bicerin. The layout fully respects its nature and philosophy: minimalist furniture in natural tones, quality materials, rational and modern exposure, a bright and relaxing atmosphere. Happy shopping!

The Kiabi Eco Lino collection

The heat has finally arrived and with it also the desire to dress with light garments, in natural fabrics and sorbet colors. The new Eco Lino release by Kiabi fits perfectly, with which the French brand, loved for its fancy and pricey garments petit, confirms its commitment to developing sustainable and recyclable products. A mini line for the whole family with soft and refined lines, made of linen, a natural fiber that notoriously requires little water and few chemicals to be grown. Extra green gem: the models are washable already at 30 ° cold!

Creating a fashion that makes you smile, that transmits the joy of living: this has always been the spirit that has guided Desigual. For this reason, the collaboration with Smiley is absolutely organic, natural and conducive to summer. The #DesigualxSmiley Capsule Collection for this summer 2022 consists of twenty items. On white or black backgrounds, Smiley expresses itself with emphasis. The highlight of the collection is a short white dress, made with a soft ribbed fabric in sustainable fibers. The campaign to advertise this launch is inspired by the metaverse and its aesthetic codes. For this reason Desigual has created an avatar that interacts with the model in the images, as if both inhabited a virtual universe, cheerful and fresh, which could be considered the Smileyverse.

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