After the week of the Fashion Revolution (the fashion week in favor of sustainability and ethics) the movement does not actually stop. In Milan, on May 5th, at the D-house, another event will be held: the FashRev Lab. Wanted by Fashion Revolution Italia, the event aims to be able to interact with designers engaged in the application of some of the most advanced technologies in the textile sector.
Senator Emma Pavanelli, member of the Environment Commission and Marina Spadafora, coordinator of Fashion Revolution Italia. The recent developments in the legislative field to guarantee social and environmental justice in the fashion sector and on the objectives achieved with the Fashion Revolution campaigns will be presented.
Fashion Revolution Week was staged from 18 to 24 April 2022 in 92 countries. The most important annual event dedicated to sustainable fashion, its aim is to raise awareness among the greatest number of people on the importance of fashion that is more respectful of the planet and of people, putting a stop to its unsustainability and to the harmful events for which the company is responsible. textile sector towards its workers.
Fashion Revolution Week: the details of the 2022 edition
The ninth edition of the Fashion Revolution Week. This year’s motto is “Money fashion power”. According to Fashion Revolution, there can be no sustainable fashion without fair pay.
With this message we wanted to underline, denounce, but also remember that, in the traditional fashion industry, power and profit prevail over everything. and they are for the benefit of a few. In this way, the protection of the environment and the guarantee of a safe workplace for employees paid with a minimum wage take a back seat.
The days of the event were characterized by numerous events in various cities. In Bergamo it was discussed whether natural color could be a valid alternative for one more environmentally friendly production. Rome hosted the fashion show of the Cooperative Collection from On Earth which unites various Italian manufacturers of garments with respect for individuals and the environment.
In Florence, instead, a workshop was planned to learn how to make a hem without using a sewing machine. Finally in Naples the Academy of Fine Arts of Naples organized a meeting to raise awareness university students, teachers and politicians, citizens and representatives of the fashion sector on the impact that fashion causes on the environment and on how to counteract the fast fashion.
The birth of the Fashion Revolution Week
Fashion Revolution Week, as we said, represents the fashion week a in favor of sustainability and ethics in the textile sector. The event, in its ninth edition, aims to spread the values of respect for the planet and for all the workers involved in the supply chain.
The event was born after the Rana Plaza tragedy, which took place in Dhaka, Bangladesh, on April 24, 2013. The structural collapse of the building, home to well-known textile companies, resulted in 1,134 victims and 2,515 injured. Following the dramatic accident, the inhumane conditions of local employees forced to relentless production rates came to light. Conditions dictated by the need to reduce costs and increase production as well as profit margins.
The goals of the Fashion Revolution movement for sustainable fashion
Following the tragic event, Orsola de Castro and Carry Somers founded the movimento di Fashion Revolution to then establish the Fashion Revolution Day. Each year is celebrated on the date of the day of the disaster to commemorate the victims. The event was then extended to a week to raise awareness of companies and consumers even more about the need for more sustainable fashion. Many scheduled events united by the slogan: “Who made my clothes?”
The companies in the fashion sector must change the relationship with the customer through information that allows them to know the origins of the garment they will buy and thus return dignity to the production chain.
Marina Spadaforacoordinator of Fashion Revolution Italia underlined, during the interview with Teleambiente.itlike the employees of the fashion have a very low salaryas well as not having a guarantee of safety or even a contract in the workplace.
In addition, Spadafora specified that it is the big brands that get their supplies from producers in the poorest countries that have to ask them to guarantee higher wages for their employees.
The enemy of sustainable fashion: the phenomenon of fast fashion
From the 2000s to today, the production of textile companies has increased exponentially surpassing the growth of the world population. In parallel to events such as that of the Fashion Revolution Week in support of the environmental ethical cause, the phenomenon of fast fashion continues to be widespread. This is fast fashion, imposed by the large clothing chains that offer low-cost collections on a weekly basis.
Add to this the shopping online which reduces the costs of both personnel and premises. This allows the industry giants to ship your clothes everywherethus reaching an ever-increasing number of consumers.
The second most polluting industry is the clothing sector responsible for around 8-10 percent of emissions global with 190,000 tons of greenhouse gases, contributing to the accumulation of over a third of microplastics in the oceans. Furthermore the industry of fast fashion causes 20 percent of industrial water contamination across the planet and generates more than 92 thousand tons of textile waste per year, also considering the unsold clothes.