Twenty-ninth edition of the records and sold out for theArabian Travel Market (Atm) 2022 to be held from 9 to 12 May at the Dubai World Trade Center. In fact, 1,500 exhibitors, representatives of 112 global destinations and an expected participation of over 20,000 operators are expected. The event in attendance will then follow l’Atm Virtualwhich will take place from Tuesday 17 to Wednesday 18 May.
In line with this year’s theme “The future of travel and international tourism”, Atm 2022 – as confirmed during the presentation press conference – will host a wide selection of sessions and events, to allow industry professionals from around the world to discuss current trends and explore long-term opportunities in the sectors of travel, transport, tourism, hospitality, events, attractions.
Per Kerry Princechief growth officer: Middle East business travel spending is projected to increase by 32% this year, according to the World Travel & Tourism Council (Wttc) and these figures underscore the positive sentiment we are experiencing across the region. Numbers that bode well for the umpteenth successful edition of Atm, providing a catalyst to put our sector firmly on the road to a solid and sustainable recovery ».
Record edition also because the exhibition area of the Atm 2022 will be of over 85% larger compared to the last edition. A growth due to the expansion of different exhibition areas by sector and region, including travel tech (+380%); hotels (+ 71%); the area of the Middle East (+ 57%), Africa (+ 56%), Asia (50%) and Europe (+ 49%).
In the face of these exhibition performances Issam KazimChief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) commented: «The Dubai Department of Economy and Tourism is delighted to be part of this important appointment in the global tourism calendar and is looking forward to discussing and explore opportunities for sustainable growth, in line with His Highness the Sheikh’s vision Mohammed bin Rashid Al Maktoum, vice president and prime minister of the United Arab Emirates, to make Dubai the most visited destination and the best city in the world to live and work. Since reopening to the global market in July 2020, Dubai has never looked back. We have been able to harness this momentum year after year, leading to a hugely successful Expo 2020 Dubai. And Atm comes at a time when the rest of the world wants to be part of this extraordinary journey with Dubai ».
E Danielle Curtis, Arabian Travel Market’s ME exhibition director said, “Atm 2022 will see a wide range of industry leaders take to the stage, delivering expert insights into trends, challenges and opportunities across our industry. Our opening session, for example, which will be moderated by Eleni Giokos of the CNN, will see the participation of Issam KazimCEO of Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, chief economist at Oxford Economics; And Jochem-Jan SleifferHilton president for the Middle East, Africa and Turkey ».
One of the many highlights of this post-pandemic edition will be the renewed event Atm Travel Tech, formerly called Travel Forward, which will detail the latest travel technology products and services. In addition, the ATM Travel Tech Stage will host a series of seminars, debates and presentations focusing on the long-term trends of tourism in the Middle East. This year it will then go on stage l’Atm Draper-Aladdin startup competitionin collaboration with AladdinB2B and Draper Associates, which will see the presentation of 15 travel, tourism and hospitality startups for total funding of US $ 500,000.
“As a globally recognized technology hub – concluded Curtis – Dubai offers an unprecedented environment for entrepreneurs and startups who work to drive progress in travel, tourism and hospitality. And leveraging the status of the Middle East as innovation hub and the ongoing startup phenomenon in the region, we believe ATM 2022 will act as a much-needed incubator for future technology and innovation. “
Finally, ATM 2022 will host the forum [email protected] which – with the Global Business Travel Association (Gbta) – will participate live for the first time with illustration of current and future trends for tour operators and expert advice on business growth through marketing, technology, distribution, thought leadership and executive level connections. Gbta, for its part, will provide new insights and content, as well as the latest business travel research and education to help drive the industry’s continued recovery and support long-term business travel growth.