When it comes to Vegan brands and beauty collections often many doubts lurk in the mind: what does Vegan really mean and how does it differ from natural or green? More and more requests on the cosmetic market, the vegan certified beauty lines are more and more and today they also include many low cost brands, to allow everyone to choose products that do not “harm” animals and respect the planet.
Vegan Beauty, what it is
According to a survey carried out in the United Kingdom by Cosmetify, a platform that analyzes the online presence of cosmetic brands, 49% of women, when buying beauty products, choose a vegan product.
Products vegan certificates – recognizable by the icon of a leaf or the VeganOK logo – they are completely natural and do not include any ingredients of animal origin, including milk and honey. The formulations mainly contain vegetable oils (Argan, almond and coconut among the most famous), however this does not necessarily mean that vegan beauty and skincare products are completely natural or organic, within them it is possible to find synthetic raw materials.
Vegan and cruelty-free cosmetics: are they the same?
Absolutely not! Indeed, it is often precisely between these two groups of products that there is the most confusion.
Cruelty-free cosmetics, i.e. not tested on animals, are not necessarily vegan: in fact, the ingredients of that cosmetic may not be tested on animals but of animal origin, and vice versa. In this case, if you are looking for a natural, vegan and animal-friendly product, it is good to read the INCI (i.e. the list of ingredients) on the back of the package carefully and make sure you choose brands that do not test on animals.
To be sure you are buying truly cruelty-free cosmetics, you can refer to the official listslike the one of LAVwhich show the names of all companies that do not test on animals and that they sell on the European territory.
Vegan-friendly choices to change your beauty routine
Before getting to the list of low cost vegan brands however, it is also good to tackle a broader issue, namely which choices vegan-friendly you can do to start approaching this new type of beauty routine and how to change your purchases towards more ethical and conscious products.
In fact, people often believe that i prodotti beauty vegan they are less performing than the “classic” ones. Nothing more false. Scientific research done by brands shows that there is no need to have ingredients of animal origin to create a good cosmetic.
But not only make-up and body products, the world beauty vegano has also opened up to skin and hair care, giving the opportunity to discover and experience the vegan world at 360 °. The “vegan” choices also include the world of green beauty with more ethical and sustainable personal care accessories, such as choosing reusable cotton pads, bamboo toothbrushes or not to buy face scrubs with micro-plastics inside, which pollute and poison the fish.
Low cost vegan brands and products, the list
Let’s now see a selection of 5 brand beauty, hair e skincare vegan available in Italy and to try immediately. A list of low cost products to include in your beauty routine to test and start making more informed choices even with regards to beauty purchases.
Aveda, vegan formulas for hair wellness (available online and in the salon)
Sustainable and clean, the Aveda hair brand has always been a brand cruelty free (since its foundation in 1978) favoring formulations that are careful to include natural ingredients and with very few elements of non-animal origin or animal derivation.
Over time the formulas have changed more and more up to vegan choices in many haircare lines, with the exception of precious ingredients such as honey and beeswax. But, from January 2021 it can be defined as 100% Vegan in the formulas of its products.
KVD Beauty, make-up to express yourself (available from Sephora)
KVD Beauty creates ultra-pigmented, high-performance make-up inspired by tattoo art, such as the award-winning and hugely popular best seller Tattoo Liner. 100% vegan, cruelty-free make-up that pays attention to the planet. The brand also celebrates individuality through artistic self-expression and limitless creativity.
Essence, become 100% vegan (available in all OVS stores)
The most famous low cost brand of all has become 100% vegan, with formulas based on plant ingredients and respecting the animal world.
The beauty brand that for some time had directed its research and development sector towards a philosophy cruelty free and sustainable announced the total reformulation of its products with ingredients of vegetable origin and with respect for animals. The vegan philosophy on 100% of products seems to be the natural evolution of a cruelty free approach to production policies.
Zara Beauty, the first vegan and multi-color line (available online and in stores)
Even the giant Zara has created its first low cost beauty line with vegan and multi-color references inside.
The new makeup line was developed under the artistic direction of the British make-up artist Diane Kendal, who also works for Marc Jacobs Beauty and has created some cosmetics for Calvin Klein. References face, eyes and lips characterized by formule clean with vegan ingredients and products not tested on animals. Furthermore, i packaging they are designed to be recyclablerefillable by means of special refills and reusable.
Garnier Bio: the natural and vegan skincare line (available in supermarkets)
Garnier is also a turning point green to line with organic face products EcoCert certificates, vegan formulas and packaging that respect the environment.
Born from the desire of respect nature and support the fair trade, all ingredients used come from renewables and are marketed to support local trade, while the materials used for packaging are recycled and recyclable. Among the ingredients chosen by the brand: lavender to regenerate, Argan oil to nourish, lemongrass to purify, timo to rebalance, cornflower to soothe.