Rare Beauty is the new make-up brand created by Selena Gomez. The collection challenges the unrealistic standards of perfection that exist today in the world of beauty, promoted by social media. Products Rare Beauty they are made for daily self-expression. The formulas are light, airy and breathable, suitable for the well-being of the skin. They adapt to the complexion for buildable coverage and a fresh, natural finish for any occasion.
Selena Gomez he worked for a long time for this project, personally assisting in the various stages of creation. The focus is entirely on its audience, in fact 1% of the income from each product will be donated to support the mental health services sector. The packaging of the cosmetics has been designed so that it can be easily used by those who suffer from arthritis and lupus, a chronic disease from which Selena itself was hit in 2015. The brand is completely vegan and cruelty free.
The inclusiveness of Rare Beauty
Selena Gomez con Rare Beauty, he wanted to create a beauty brand for everyone. That’s why she launched 48 shades of foundation and concealer, formulating them based on ease of application. The consistency of the “Liquid Touch Weightless Foundation”Is liquid, comparable to that of a serum. The brand has created a dedicated brush for its drafting, as part of its initial launch, but this product is easy to apply even with just your fingers. As for the packaging, the design is not only aesthetically beautiful but functional: inside the dispenser there is a smaller hole thanks to which the waste of product will be avoided.
The cream blush, “Soft Pinch”, Melts like butter on the skin, giving an imperceptible effect. Gives a natural redness to the face, for a “sun kissed skin” effect. The liquid lipstick proposed in Rare Beauty“Lip Soufflé”, It has a velvety finish. It dries completely until it becomes opaque, not drying the lips and maintaining the right elasticity. The collection also features a liquid highlighter, “Positive Light Liquid Luminizer”, Whose shades are all hyper-prismatic and the package features a large oblique applicator. The effect on the skin is wet, it gives very particular light effects, even if you are not exposed to a light source.
The make-up collection suitable for those suffering from Lupus
Rare Beauty presents a wide range of products. In addition to those mentioned above, there are also lipbalms, face brushes, eyebrow pencils, powders, eyeliner and a primer / set mist. The brand of cosmetics Rare Beauty, at its launch, it was widely praised for its affordable packaging. The sphere on the top of the tube-shaped products is specially made for people with reduced mobility in the hands, allowing for easy application. The make-up brand has not released certainties regarding tests carried out on these packs. The study of this packaging was carried out on the personal taste and practicality of Selena Gomez.
The singer, suffering from this autoimmune disease, was able to choose the outer packaging of her products in the best possible way. She has exposed herself in the first person, to give a voice to many other people in the same situation as her. The inclusiveness is not only expressed in the wide range of colors proposed for the foundations, but also for the practicality of the application. Thanks to an intuition, which you may take for granted, but one of the few that made it accessible, Rare Beauty it could give way to many other brands to produce accessible and inclusive products for all.