Nft, the future of travel in three letters

Nft, the future of travel in three letters – www.lagenziadiviaggi.it


April 22

08:50
2022


by Giulia Di Camillo
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Il Collins Dictionary he elected it word of the year 2021. It is Nftan acronym that stands for not fungible token and that in less than 48 months has created a market from over 10 billion dollars. But what are these “non-reproducible” tokens / tokens? In fact, they represent the deed of ownership and the authenticity certificate imprinted on a chain of blocks. A single asset, not interchangeable, very different from cryptocurrencies which, on the other hand, can be duplicated infinite times in identical copies.

After the boom in the art sector, the Nft appear in the turismo giving further impetus to the development of smart contract and digital coins, accompanying us to the doors of the metaverso and (often) re-proposing transversal partnerships between different sectors, a bit like what happens with the classic ones cobranding operations.

According toEarly Nft Market Report 2021 from NonFungible.comwhich analyzed data from realities such as Ethereum, Ronin, Flow, and even Phillips, last year 27,414,477 Nft. were sold (+ 1,836%); in 2019 volumes stood at 1,613,516. Mega leap, of course, also that of the gods sellerwhich in 2021 were 1,197,796, against 25,036 in 2019 and 31,774 in 2020.

In such a market, the report talks about profits which last year touched the threshold of $ 5,407,158,315with over 10 thousand smart contracts activated.

THE SOLD OUT OF NCL. Limiting everything to the travel industry, the numbers find effective confirmation in the success of the first initiatives launched, very often with a charitable vocation and within the range of marketing and analysis activities.

One of the latest examples comes from Norwegian Cruise Linewhich saw its first collection of tokens for the sector of outward cruises sold out in just twenty minutes from launch on its marketplace.

The cruise company’s Nft collection was created by Manuel Di Rita, known as Peeta, the Italian artist who designed the creativity of the hull of Norwegian Prima and her sister ship Norwegian Viva. The proceeds from this first auction are donated to Teach For America.

Harry Sommerpresident and chief executive officer of Norwegian Cruise Line, said, “Art plays an important role in the guest experience across our fleet and we are thrilled to add this NFT adventure to our background as innovators.”

THE FIRST STEPS OF EMIRATES. Future destination also for Emirates, which revealed new projects to build a brand experience in the metaverse, along with non-fungible tokens to collect and use. Always in the name of innovation, the Emirati carrier will place its pavilion on the site of theExpo 2020 of Dubai a innovation hubgathering talent from all over the world.

Ahmed bin Saeed Al Maktoum, chairman and chief executive of Emirates Airline and Group, commented: “Dubai and the United Arab Emirates are paving the way in the digital economy. We have always embraced advanced technologies to improve business processes, improve our offer to customers and enrich the skills and experiences of our employees. We are excited about the opportunities in the digital space of the future».

FROM ALPITOUR TO HOLLYWOOD. Meanwhile, if there is a universe that is moving forward in terms of NFT, it is that of hospitality, which in cases such as that of the Italian forerunner Alpitour creates ad hoc tokens specifically tailored to the hotels. The Turin Group, in fact, with its chain Voihotels put up for auction the first night except at Ca ‘di Dio and works on an ambitious plan to that effect, followed by the project R Collection in collaboration with the startup Takyon.

Overseas, on the other hand, in America the Dream Hollywood Hotelwhich to attract new customers has expanded its business by hosting one of the first physical NFT art exhibitions in its spaces, with a gallery that exhibits the works of artists known to digital as Chad Knight, Tillavision, Karson Daily e Brendan North.

And you get to the destinations, with the Slovenia who presented the project to the Bit in Milan I feel Nftwhich uses a dedicated website and a Card which allows you to purchase a certified, unique and non-replicable souvenir that guarantees access to a series of exclusive services and digital content and attractions offered by the Slovenian tourist offer.

Aljoša Ota, Italy director of the Slovenian Tourist Board, said: “We believe that with technological innovation we can make our destination much more interesting, definitely focusing on the new promotion possibilities that are opening up with the world of NFT and possible implementations of promotional activities in the metaverse. Slovenia is still presenting itself with an innovative project, which embraces the technological change we are experiencing ».

Finally, NFTs are at the center of the development of the new Italian Tourism Digital Hub on which the Ministry of Tourism and ENIT are working. The first releases ofItalia.it of the future are expected in June.

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