Chiara Ferragni: the “self-confidence” beauty line - Metropolitan Magazine

Chiara Ferragni: the “self-confidence” beauty line – Metropolitan Magazine


Chiara Ferragni is an Italian entrepreneur, blogger and designer. Considered by the magazine Forbes the most important fashion web influencer in the world. Following the launch of her jewelry and her first collection beauty in 2021, Chiara continues its ascent into the business world. The new beauty line recalls the concept of self-confidence and is dedicated to those who are not afraid to express their personality. All products are Made in Italy and made with excellent and innovative formulas.

Chiara Ferragni surprised his followers by unveiling on social media the news of the new make-up line in fluo and super pop colors of spring 2022. The colors of his palette are very lively and vary from fuchsia, to yellow, to fluo green, a mix of bold and vibrant colors for those who love to dare, keeping up with trends. The products have a glittery packaging, fuchsia, pastel pink, light blue and yellow, with the iconic eye, brand logo. The collection includes three eyeshadow palettes, three lipbalms, three lipglosses and a highlighter stick.

A trendy collection: romantic and pop-glam

The eyeshadows are inspired by three major cities for Chiara: Milan, Paris e The Angels. The palette “Milano“Has romantic tones in pink shades of different finishes,”Paris”Has brown and gold tones for a soft glam make-up. Instead The Angels it’s super vibrant with pastel and spring colors. The colors and textures of the eye shadows are perfectly in line with the new trends of the moment, such as make-up inspired by the TV series Euphoriamade by the official make-up artist Doniella Davy.

Lipbalms have a buttery texture and melt on the lips. Their formula is moisturizing, enriched with oil of Açaí and cherry extract rich in vitamins and antioxidants that preserve the beauty of the lips. For a radiant complexion, the creamy champagne-colored highlighter stick was proposed, also suitable for highlighting the décolleté. The sparkling and practical pack makes it easy to spread the product which allows a quick application.

The inclusiveness of “Chiara Ferragni beauty”

The new collection of Chiara Ferragni it does not have face products, except for the highlighter stick made in a neutral shade-color, suitable for almost all skin tones. The eyeshadows, however, have rather light and soft shades that may not be inclusive, especially for a “medium-dark skin” audience. This appears to be a problem, as even though the pigments are hyper-pigmented they cannot achieve dark enough tones.

The collection is not particularly inclusive. As it is at its second make-up launch, there will certainly be some “new entries” in the future to give everyone the opportunity to take advantage of its products. The eyeshadows, even if very pigmented, are not particularly dark, thus denying the possibility of creating a stronger shadow. The illuminating stick is not suitable for all skin types, as for those with “mixed-oily” skin, on the contrary a “dry” skin will greatly appreciate this product. The lipglosses were made in very light shades, and they need the support of a darker pencil to contour the lips and create their own “lip-combo”.


The same Chiara Ferragni says that her beauty collection is dedicated to all those people who want to show themselves in their best version. You are not talking about the upheaval given by make-up but about the power that is hidden in it. A statement as true as it is strong, since it is thanks to small daily gestures, such as make-up, that we are able to feel “confident”, not only with us but also with others.

Silvia Colaiacomo


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