Beauty Tech Day, technology opens new horizons to beauty

Beauty Tech Day, technology opens new horizons to beauty

Il Beauty Tech Day held on 6 May in Milan, it hosted the StartupItalia open talk promoted by L’Oreal Italia, dedicated to the exploration of new horizons of beauty. The comparison, which saw the participation of numerous industry experts, addressed the issue of big data, the metatarsal and NFT (non-fungible token). The event was enriched by the possibility given to those present to experience firsthand the new technologies already presented on the market, such as SkinConsult AI of Vichy, which through a simple selfie is able to return an analysis of the 7 different parameters that measure the aging state of the skin; Match My Shade by L’Oréal Paris, the customized solution based on artificial intelligence able to find the ideal foundation shade in just 10 seconds; YSL Red Tailor Madethe cutting-edge device that allows you to create personalized and smart lipsticks by creating extraordinarily unique shades and finally K Profile by Kérastase: capable of identifying the right hair product for each individual.

Susana Rodriguez EscuderoChief Marketing Digital Officer of L’Oréal Italia exposed the peculiarities of marketing in the digital age: “Technology allows us to create a connection with the consumer: digital allows us to get to know it better, understand what it wants and what it needs, where it moves, where it buys … Moving in the digital world also means creating communities: for us to be able to dialogue and interact with communities of people with needs and similar aspirations means being able to be increasingly credible in the offer of products and services “.

Rodriguez Escudero then commented: “Technology opens up endless possibilities also in terms of formulating new products: for example, we are now able to offer suitable products to each consumer, through specific diagnostic techniques that analyze the type of skin, hair, complexion of the person, we can create highly customized products “.

Exceptional guests of the talk were Caroline RenardHead of Innovation and Program Office for Tech accelerators di L’Oréal e Gouzelle Ishmatova, Chief Strategy Officer BOLD Corporate Venture Fund of L’Oréal. Caroline Renard’s mission is to expand the company’s Beauty Tech innovations, exploring new strategic technologies, identifying potential-rich innovations and selecting partners within the external technological ecosystem, as she explained on the sidelines of her speech at ‘open talk: “Beauty Tech is an L’Oréal program that extends worldwide and has the ambition to invent the beauty of the futurewhile striving to become the company of the future. With this mission: Beauty that Moves the World, a beauty that moves the world – said Renard, and then concludes by illustrating the pillars of Beauty Tech – L’Oréal’s Beauty Tech Manifesto has three pillars, the first is the intent to create an ever more inclusive beauty, capable of responding to the needs and desires of all people, in their infinite diversity.

The second pillar of this mission is made up of transparency and responsibility, which must be specific to all the companies, products and services of our portfolio, which is unique. Finally, we want to create an agile and talented society capable of creating the future of beauty. To do this we will invest in innovative sciences and technologies, which will allow us to offer our customers a cutting-edge and personalized experience “.

Gouzelle Ishmatova illustrated the research and selection work that underlies Bold. L’Oréal’s Venture Capital Fund aims to identify new business models to be applied in the fields of marketing, R&D, digital, retail, communication, supply chain and packaging. In addition, L’Oréal is committed to supporting innovative sustainable solutions to tackle the excessive consumption of plastic, water and energy. “Bold is a particularly strategic Venture Capital Fund for L’Oréal. Thanks to it, we invest in high-potential companies that operate in the beauty value chain, through minority stakes. It can be investments aimed at brands, augmented beauty, biotechnology and sustainability and any reality that can allow us to carry out our transformation in the digital world – explained Ishmatova who then concluded – The first criterion we consider in the selection of investments it is the possibility of creating a synergy with our company, therefore we pay particular attention to strategic and synergistic alignment, aimed at achieving our mission, a beauty that moves the world. We want to focus on courageous entrepreneurs who work to try to make the world a little better place by implementing innovation ”.

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