moda sostenibile manifesto principe carlo

The Manifesto for a green fashion of fashion houses (and Prince Charles)

The “Manifesto for regenerative fashion” is the first act of the “Fashion Taskforce” commissioned by Prince Charles of England and which aims at concrete actions thanks to the support of many entrepreneurs in the sector

The era of eco-sustainable fashion it has already begun. Word of the Prince Charles and of all the subscribers of the so-called “Manifesto for regenerative fashion”a series of rules and objectives that various entrepreneurs in the fashion sector have set themselves.

The goal is to create a system that looks critically at environmental damage caused by the textile industry and that it then takes concrete action to compensate for the impact on the environment or to eliminate it altogether.

The “Fashion Taskforce” (this is the name that the signatories of the Manifesto for green fashion) was created as part of the Sustainable Markets Iniziative – SMI and works in collaboration with the Circular Bioeconomy Alliance, also founded by the Prince of Wales and led by the scientist Marc Palahi.

Chaired by the entrepreneur Federico Marchetti, they are part of the Fashion Taskforce Brunello Cucinelli, Burberry, Chloé, Emaar Properties, Noon.com, Eon, Gabriela Hearst, Giorgio Armani, Johnstons of Elgin, Moda Operandi, Mulberry, Selfridges Group, Stella McCartney, Vestiare Collective, Zalando.

Man poster for sustainable fashion, first goal: Himalaya

The rules and objectives contained in the Fashion Green Manifesto must not remain only on paper. This is why a project has already started.

With the aim of restore wildlife and sustainable agriculture in an area of ​​the Himalayas where the landscape is degradedmembers of the Fashion Taskforce have allocated one million euros with which the work carried out in the field by the Reforest Action and the Balipara Foundation will be helped.

“It will be about restoring the territories, recovering the traditional skills of textile craftsmanship to improve local economies based on cashmere, cotton and silk. All this while addressing the global challenges linked to climate change and the loss of biodiversity “the members of the Fashion Taskforce explain in a note.

The digital passport of the Fashion Taskforce

That of the Himalayas is the first project linked to the Manifesto of green fashion. But already in October of last year the members of the Fashion Taskforce had given life to the initiative on fashion digital passport.

A sort of passport that tells the story of each piece of clothingallows its traceability and, as the members write, responds to the “People’s right to know if what they buy is created in a sustainable way”.

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