Syster, the Abiby beauty brand in which you are really the protagonist

Syster, the Abiby beauty brand in which you are really the protagonist

“While filling out the questionnaire, I never thought I would receive so many responses from our community. At that moment I realized that there was a real interest in creating something together ». Valentina Abramo enthusiastically describes the process that led to the creation of Syster, the beauty & wellness brand signed by Abiby, a leading company in Italy in the subscription box sector.

An ambitious project, 100% made in Italy, the result of a short and highly controlled supply chain. Abraham, who holds the role of managing director of Syster and head of brand partnership at Abiby, has gathered the opinions of 60,000 women, giving them the opportunity to express firsthand everything they seek and dream of in the perfect product. This is how three lines – Smart, Fast and Green – were born to offer a 360-degree experience based on innovative, trendy and performing ingredients.

The beauty market is experiencing an important moment in terms of revenues, especially on the e-commerce front. The data collected by Statista affirms that 51% of consumers regularly buy on the web and more generally brands and retail beauty have recorded a 20-30% increase in their online sales compared to pre-Covid-19 levels with even some cases doubling of revenues from e-commerce (according to McKinsey estimates).

Syster enters this thriving market with a product with an absolutely innovative premise. As explained by the founders of Abiby, Mario Parteli e Luca Della Croce: “The philosophy of Syster focuses on the women of our community following their rhythm, their needs, their lifestyles and their needs and each line represents a different personality”.

«We wanted to differentiate ourselves from other beauty brands that categorize their products by skin or hair type. With Syster we went deeper, giving voice to the needs and desires of our community, which from a simple consumer becomes the protagonist “he continued Adamoselected by Forbes as one of the 100 most influential Italian women.

The first line launched by Syster is «Smart», a range of multifunctional products which, thanks to the properties of AHA fruit acids, are designed to optimize times and act in a targeted and precise way. Starting with «Make My Day», the nourishing and moisturizing face cream serum that makes the skin hydrated and toned in a single gesture. «Even the packaging was created starting from the wishes of our ‘syster’» he tells us Valentina Adamo. «The dispenser allows you to take the perfect quantity of product, effortlessly and above all without waste».

Each product in the Syster line is vegan and cruelty free, with a very high percentage of natural ingredients. Where possible, even the packaging is recyclable, “to guarantee a continuous commitment to sustainability, without ever sacrificing the quality and effectiveness of the product”.

The “Green” line was created for women who love to take care of themselves thinking about the environment during their beauty routine, and is made up of products made with 97% natural ingredients, starting with the “Feel Free to Purify” cleansing gel. »Which contains almond oil, rich in vitamins to ensure anti-aging protection for the skin. Then add the “Gently Shine” illuminating face booster with argan and jojoba oil (also perfect to mix with foundation) and the already beloved “I Olive You”, a moisturizing day cream with olive oil inside micro-pearls that strengthen the skin barrier by rebalancing the skin’s hydration system. The line ends with his “I Will Tame You!” Hair products, consisting of the delicate shampoo “Stay Strong, My hair” and the disciplining conditioner “Feed Unconditionally”, both enriched with jojoba oil and extract of pomegranate.

The latest line – “Fast” – puts performance first by offering effective products with rapid action thanks to the use of the most advanced biotechnologies which, thanks to the in vitro replication process of phytocomplexes, make the ingredients more sustainable, because they do not extracted from nature, and more effective, because they are more skin-friendly. The protagonists of the Fast line are wild rose and rosa chinensis, elixirs of youth that slow down the aging process and create a barrier against damage caused by external agents.

The flagship proposal of the line is “Never too Late”, a face and neck serum that combines three molecular weights of hyaluronic acid and acts in the different layers of the epidermis, guaranteeing an immediate and tangible firming and moisturizing effect, while counteracting radicals. free, oxidative stress and skin aging.

Also part of «Fast» is the «It’s Clean O’Clock» anti-impurity cleansing mousse based on niacinamide and vitamin B3; the lifting and plumping eye contour “What’s your age again?” which, thanks to the phytocomplex of rose quinensis and natural polysaccharides, promises a lifting effect in 30 minutes; the energizing and nourishing night mask «Tomorrow can wait» with shea butter and cupuacu; and the «Be kind, Rewind» booster for damaged hair based on vitamin C and shea butter which, with just 2-3 minutes of application, gives new life to the driest and most damaged hair, leaving it soft and shiny in a few moments.

Leave a Comment

Your email address will not be published.

Cookie

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.