Photo by Federica Fioravanti

Polimoda and Gucci together to train new fashion retail experts

polymoda inaugurates a completely renewed edition of the Master in Retail and Omnichannel Fashion Management in collaboration with Gucci: a unique opportunity for those who want to work in fashion

Are you dreaming of a career in the world of luxury and your greatest desire is to find a job in fashion? The moment of shopping for a product such as that of fashion and luxury is certainly fundamental and the experience component is an integral part of the satisfaction of the purchase. Furthermore, with today’s life where virtual and real, physical and digital meet, retail is increasingly multichannel.

Polimoda, thus, in renewing its collaboration with Gucci which began in 2018, presents the new edition of the Master in Retail and Omnichannel Fashion Management. Starting this year, the course of study adopts an innovative approach, aimed at providing the necessary tools to operate in an omnichannel context – in which tradition and innovation combine to create an immersive and integrated shopping experience. Characterized by a consistent integration between physical and digital channels, the omnichannel experience involves different touchpoints, influencing not only the way in which products and services are presented, but also the ways of interacting with the customer, in a scenario in which the store continues to play a key role. In the increasingly customer-centric and innovative context, Polimoda’s choice to join forces and consolidate the collaboration with Gucci will allow students to experience first-hand the real application by a large fashion house of the new retail paradigms on multiple platforms. .

Photo by Federica Fioravanti

The webinar not to be missed with the voices of the protagonists

The course will be presented on 23 maggio at 18 during a live stream in the webinar Retail and Omnichannel Fashion Management in which Polimoda will interview some Gucci exponents and former students who have started their career path in the Florentine Maison. During the webinar they will speak Francesco FalaiGucci SVP Global People Retail & Business Functions, e Oscar Mariani, Gucci SVP Omnichannel Operations and Performance, in conversation with Polimoda and with the testimony of some of the graduates of the previous editions of the master who currently work at Gucci. An online meeting open to all those interested in the new opportunities of fashion retail management.

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