Of delicacy, pampering and caress: the beauty news of May 2022

Of delicacy, pampering and caress: the beauty news of May 2022

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New horizons. There are few moments that praise rebirth like May, a month that brings with it a sparkling emotionality, which ferries us to the summer by surrounding us with flowers and invigorated energies, sweet to love, something that resembles the melody of endlessly of the Glitter Party coupled with the quick views of Lady Birdto the brilliant shades of Licorice Pizza. What to expect? Surely the first, timid, edition of an entire Milanese week dedicated to beauty with over one hundred appointments, to end the month with the first weekends at the beach, with the saltiness in our hair that curls the locks in front of our eyes and the rediscovered freckles drawn on the cheekbones. But also a summer that still seems far away, with the sweater with endless sleeves that will cover our knuckles for a while and a skincare that becomes lighter, but no less effective. Then we discover the eyeshadow, combined in fantasy, the waterproof breeze-proof formulas and the salt sprays that bring the sea sunsets on the terraces of the city.

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The exclusive “Happy b-day, beauty!” Collection, launched on the occasion of Kiko’s 25th birthday, brings together some of Kiko’s most loved products, from best-sellers to award winners but also must-haves, as well as voted by followers on Instagram. The capsule collection is then presented in a limited edition silver-colored packaging that releases festive vibes.

Essence’s “Pink & Proud” charity initiative

Awarded to beauty ToBusinessAwards 2022 come Best consumer campaign e Charity initiativethe Pink & Proud campaign by essence celebrates through its products the values ​​of inclusiveness and social responsibility in favor of young people and their absolute freedom to express themselves without rules or judgments.

The new Sun Drops by Miamo

The new anti-dark spots and anti-aging drops by Miamo are the specific treatment to improve the brightness of the skin and even out the complexion. Ideal for sunny days, i Sun Drops with SPF50 + they protect the skin from photo-aging and hyperpigmentation.

The Very Peri lenses by Desio in Milan

Displayed at the Milano Eyewear Show (MIDO) from 30 April to 2 May, Desio – a leading brand in the creation of colored contact lenses – has recently launched its new product in the shade of pantone purple, as well as a trend in 2022: the Very peri.

Nivea is the online guide for the skin

Having personalized advice on your skin has never been easier and cheaper: Nivea has made one Skin guide web app, a free platform where thanks to a selfie you can perform a facial analysis and find out how to improve your skincare routine. Tonicity, age of the skin, brightness and uniformity are just some of the factors detected by the application.

Lanserhof and the sustainable collaboration with Birkenstock

We leave the slippers in the past. In fact, within the structures of the Lanserhof group, the classic disposable slippers will be replaced with the iconic Arizona sandals, to be used during and after the stay.. In vegan leather and in the London Blue color, the model is sustainable, durable and made with renewable raw materials.

Adriana Lima per Waterdrop

Adriana Lima and Waterdrop join forces for a collab dedicated to stimulating people to drink more and in a sustainable way. To celebrate the collaboration they then created a reusable steel bottle available in a limited edition.

Cristiana Capotondi testimonial for Tesori di Provenza

The face chosen by Tesori di Provenza for the new campaign of the organic line is Cristiana Capotondi, the forty-one-year-old actress who with her natural beauty embodies the very mission of the brand, who wants to promote the uniqueness of every face and every woman at any age. .

The FOSPID-UP treatments by Skinius

With a series of appointments in the pharmacies of the main Italian cities, throughout the month of May Skinius offers the opportunity to receive specialized advice and to try the FOSPID-UP professional anti-aging treatment. To participate, simply register for the event in your city directly on the brand’s official website.

Dyson Airwrap is upgrading with an all new product available May 5, 2022. Its design will make styling even easier and faster, without losing sight of the health of the hair. The biggest innovations? A new, more powerful drying system and a tool that allows you to create clockwise and counterclockwise curls.

Freedom is Beauty: the new project by Kérastase

With the hashtag #youcarewedare, Kérastase has launched a new value project that involves women and their stories, shared to inspire, excite and express freedom in all its nuances. In Italy, the initiative was inaugurated on May 3 in Milan, at Villa Necchi Campiglio, and had Paola Turani as godmother.

The limited edition bonne mine effect

The Tropical bronze collection from Deborah Milano, with an exclusive, sustainable and limited edition packaging, combines three compact powders in three different shades, namely bronzer, illuminating and blush. These can be used either individually or mixed, to achieve a ‘sun-kissed’ look that is a bit reminiscent of the Tropics.

Le masterclass #nomakeupskincare

With a new line of hybrid products for face care, the French laboratory of aesthetic medicine Filorga offers for the entire month of May dedicated masterclasses in various Italian cities, thus creating a space to make known the secrets of this alternative. to make-up to treat and even out the skin. To participate, just follow the bio link on the brand’s Instagram page.

The bottle with QR Code from La Roche-Posay

Il Lipikar BAUME AP+M of La Roche-Posay, designed to rebalance the skin microbiome, now has a QR Code on the back of the bottle which, once scanned, allows access to in-depth information on the specifics of the cream in question, from the place and date of production to the ingredients, their description and origin, up to and including details of the production processes.

Bakel presents 3D technology at the Milan Beauty Week

With a project dedicated to sustainable cosmetics and covered by no less than 5 patents, Bakel participates in the first edition of the Milan Beauty Week to present the innovative bag created to enclose multiple functions in a single asset. The hyaluronic acid contained in the cream Jalu-3Davailable from May in selected stores, is equipped with a stable, water-free three-dimensional structure which, upon contact with the skin and moisture, penetrates deeper layers of the skin with enhanced efficacy.

Chanel celebrates Mother’s Day with La Parade

In the video The parade, Chanel has enclosed in a single minute the entire meaning that Mother’s Day takes on in the common imagination of the brand, renamed “Children’s Day of Imagination”. A parade of children dressed in Chanel products that intends to allude to the performances of the end of the year, to the homemade costumes and to all the effort that a child puts into making his parents proud from up there on stage.

Guerlain terracotta in limited edition for the summer

The historic light terracotta of the Maison Guerlain is renewed for the summer with a limited edition. There Blooming Beewith a design that recalls the very symbol of the brand, it promises a very light texture in shades of pink and with 96% natural ingredients that blends with the complexion, designed specifically for the summer.

Clarins’ spring box

Online only, the box Spring Edition exclusively by Clarins, it contains 12 products, four of which in sales format, carefully selected to reveal the brand’s plant-based formulas for a carefully designed beauty routine perfect for the spring season.

Rilastil Acne Month

Rilastil has activated on its website an important initiative dedicated to the treatment of acne, Acne may. Throughout the month of May it will be possible to book a free video consultation with a dermatology expert who can indicate the best treatment for your acne-prone skin type.

TONI & GUY opens a new salon in Turin

Located in Piazza Giambattista Bodoni, in the heart of the city of Turin, the third and exclusive salon signed by TONI & GUY opens.
Here waiting for the customer there will be a true beauty experience, thanks to a mix of combinations of precious materials and refined elements, visible from the entrance, and the excellent treatments typical of the brand.

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