Creme beauty 2022, it's the turn of the fermented ones - Lifestyle

Not only flowers, today perfumes also tell the rain – Lifestyle

Tell me what perfume you use and I’ll tell you who you are. Or who inspires you. It is the new trend in personal fragrances, as Luca Maffei, one of the most famous “noses” in the world, founder of Atelier Fragranze Milano and guest of the first edition of the Milan Beauty Week, the week dedicated to the culture of beauty and wellness, created by Cosmetica Italia in collaboration with Cosmoprof and Esxence. “Perfume is now part of the daily routine of our life. It is no longer an elitist luxury for a few – says Maffei – Not surprisingly: we live immersed in fragrances, the sense of smell is in constant motion and we cannot live without breathing and, consequently, , without smelling. Smell is our most ancestral sense. And from a perfume – he continues – you can also understand who you are in front of, because it is an extension of our personality.
We can certainly express our character and personality through clothing and therefore presenting ourselves ‘visually’, but also with a good smell, through the sense of smell.
Indeed, it is much stronger “.
And as looks change, so too do fragrance trends. “Today – he explains – the consumer is much more attentive to what he smells, indeed, he knows what he is smelling. True perfume lovers are born. And there is no longer perfume for life, but we love to change according to the moment. of the day or based on the emotions he is feeling “. Most wanted? “Surely the floral theme remains the prince of perfumery, also because the greatest palette of raw materials we can draw from is clearly that of the world of flowers. Today, however, fragrances inspired by a landscape, an environment, a phenomenon are also sought after. atmospheric, for example the scent of rain. Mastery is linked to the ability to capture everything we can hear “.
At the Milan Beauty Week Maffei animated a rich olfactory laboratory, signed one of the essences of the Academy of Perfume exhibition dedicated to “The perfume of cinema”.
And also explored the behind the scenes of the industry and its many, often unknown trades. “We are used to talking about the nose that creates the perfume, but before we get to that bottle to hold in our hands, there are many professionals who collaborate in the creation of a fragrance – he says -. The evaluators work with the ‘nose’, who offer an external opinion on its choices. There are laborantin, specialized in weighing each ingredient drop by drop in the laboratory. There are those who deal with regulatory, because when a perfume is worn it comes into contact with the skin and very high standards must be respected qualitative. And the ‘messengers’ who interpret the customer’s requests “. But is “nose” born or made? “Once a nose was born – smiles Maffei – Until the 1970s it was a profession handed down from father to son, from generation to generation. On the other hand, being born in an environment where you were stimulated by smells from an early age helped to have a certain But there are also many schools today.
And therefore you can absolutely become a nose “. (ANSA).

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