From 3 to 8 May Milan is the capital of beauty. Conceived by Cosmetica Italia with Cosmoprof and Esxence, the first Milan Beauty Week hosts events, workshops and experiences inside and outside Palazzo Giureconsulti: fragrant walks in boutiques, films with “olfactory column” at the Cinemino, skincare and make-up tests, meetings with Noses. Among the many talks, Saturday 7 with Amica we talk about multicolor beauty.
A week dedicated to the care of beauty and well-being, which will bring out the particularities and peculiarities that distinguish the world of beauty. And, above all, an opportunity to learn more about cosmetics and to deepen some beauty & wellness issues. Exceptional events and talks, both in presence and live streaming on the Cosmetica Italia YouTube channel.
Four guiding themes of this first Milanese appointment dedicated to beauty: innovation, sustainability, inclusion and emotion. The historic Palazzo Giureconsulti, which will be the seat of the Beauty Village during the event. An exceptional space to learn more about beauty, also and above all through four daily Beauty Talks, with experts, opinion leaders and professionals in the sector. Around the city, on the other hand, exclusive visits to symbolic places of the city will be available. Not only that: consultations with skin experts, make-up sessions and wellness treatments will be offered by participating brands, salons and pharmacies throughout the city.
Milan Beauty Week 2022: unmissable events
The appointments will be very numerous during the Milan Beauty Week, to get to know and better understand the role of beauty in our culture and society.
The “Il Profumo del Cinema” exhibition at the Accademia del Profumo
From 4 to 8 May, for example, in the external loggia of Palazzo Giureconsulti it will be possible to visit the Exhibition “The Perfume of Cinema” of Accademia del Profumo in collaboration with the National Cinema Museum of Turin. A journey that will allow you to immerse yourself in Italian cinema. There are six iconic films told through the evocative power of fragrancescreated by great Italian and international Nasi and perfumers.
The Olfactory Walk
The streets of the city will also come alive during the Milan Beauty Week. One of the most interesting events is certainly the Olfactory Walka journey through the perfumeries of Milan. Olfactory experiences designed to enhance perfume from an artistic and cultural point of view. Among the participants in the Calé initiative with its four Milanese perfumeries. To mark the appointments with Fragrant in the Storywhere every perfume can become a fairy tale, and from Creed Boutique Milan to discover the evocative power of fragrances through moving images.
Gabriele d’Annunzio’s perfume and the mystery of Chanel N ° 5
Il Perfume Museum will present a guided tour inside the most famous perfume in history, Chanel N ° 5, telling a vision of the fragrances of the Maison through historical images. The visit, then, he will continue discovering the link between Chanel and the poet Gabriele D’Annunzio.
Live consultations with My Beauty Whisper, even for the deaf
Live consultations with the Beauty Experts of the My Beauty Whisper platform will be available on 5 May. In Via Morimondo 26, you can live the experience of a live personalized consultancy, even with the help of a sign language expert for deaf users. In compliance with the ideals of inclusiveness shared by the Beauty Week.
The Beauty Talks to tell about beauty
The best way to know beauty? Confront experts and professionals during the daily Beauty Talks, organized in the splendid setting of Palazzo Giureconsulti. Four appointments every day, to try to outline the future of cosmetics.
The perfume industry as told by Luca Maffei
Creating a perfume is an art form. Luca Maffei, Perfumer of Atelier Fragranze Milano, will tell the secrets, who will reveal the moments of the creative process, from the moment in which the nose imagines the creation, up to the arrival in the perfumery. A symphony that expresses history, emotions and feelings.
Beauty is multicolored, Amica’s Beauty Talk
In a multi-ethnic society like the present one, make-up plays a central role. Not surprisingly, more and more Maison they produce cosmetics and make-up in shades suitable for all skin types. One question, however, remains: how to use them correctly? Knowing the color differences is the key to learning a measure the color, choose the right product. And, above all, find a way to get to know and approach different cultures. A reflection on beauty today, moderated by Carla Ferron, our central & beauty editor-in-chief. When? The May 7 at 3 pm. We are waiting for you.
Beauty Week 2022: concerts, shows and exhibitions
Beauty is not just about makeup. This is why the Beauty Week opens up to new forms of representation, from dance to painting. A real education in beauty, which is expressed in the harmony of lines and figures created with the body or in the very evolution of the idea of woman and female beauty. The appointments not to be missed, in this case, are during the Talk Dance and Beauty and al Museum of the ‘900where you can follow a guided tour dedicated to the perception of women in the twentieth century.
Small pleasures that also pass from love for good food. The experts of the Santa Margherita wine group, in fact, they will tell about their great wines and give a tasting experiencetogether with Vanini chocolate. An idea of beauty that intertwines physical and mental well-being.
The choice is yours to be part of the best week of the year!
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