According to Maurizio Cavezzali, CEO of Esxence – The Art Perfumery Event “with the great success of the Milan Beauty Week and the commitment of all the partners who made it possible, we wanted to convey to consumers and professionals the strategic importance that the sector of cosmetics and perfumery for our country from an economic, scientific and social point of view. Perfume is an expression of emotion, research and creativity: this week was a unique opportunity to experience them together ».
Among the initiatives hosted at the Beauty Village of Palazzo Giureconsulti, Boutique powered by Cosmoprof: the fundraising for charity has allowed, thanks to the generosity of visitors, to raise over 17 thousand euros. The proceeds will go to La Forza e il Sorriso Onlus, the social responsibility project sponsored by Cosmetica Italia, which with its beauty laboratories throughout Italy helps women facing cancer to see themselves beautiful again and to regain self-esteem and self-confidence. .
«We had no doubts about the generosity of the Milan Beauty Week public and we are grateful for the participation we have seen. – comments Anna Segatti, president of Strength and Smile Onlus – Thanks to the donations collected we will be able to pursue the spread of beauty workshops for women with cancer throughout Italy. The resources collected will also allow us to experiment with the enlargement of the project to the male population as has already happened overseas ».
Milano Beauty Week is an initiative of Cosmetica Italia, in collaboration with Cosmoprof and Esxence, which has resulted in a cultural project, conceived to promote the values and characteristics that make the cosmetic supply chain an excellence of Made in Italy recognized throughout the world. Lombardy Region, Municipality of Milan, Assolombarda, National Chamber of Italian Fashion and Confcommercio Milano Lodi Monza and Brianza have given their patronage to the event ADI – Association for industrial design, APA Confartigianato Imprese Milano Monza and Brianza, Beautystreams, Historical Shops of Galleria & Friends, CFA – AIDA Training Center, CNA Milan and Quantis were the supporters of the initiative.
The cosmetic companies and the distribution, commercial and service realities of the sector participating in the event offered the public activities aimed at highlighting the values of excellence of cosmetic products and its industry in Italy. Sponsors such as Asproflor, Bormioli Luigi Glassmaker, Duravit AG, Helbiz, iMèi, ISSCO, MiCo DMC, NastriTex, NoMa Flowers, Packaging Specialist, Proma, Santa Margherita, Scent Company, Vanini and Vitasnella also contributed to the realization of the event.