Klarna launches her challenge on Milan and on fashion – MFFashion.com – MF Fashion

Klarna launches its challenge on Milan and on fashion
A moment of the presentation of Klarna in Milan (courtesy Klarna)

Two colorful floors and a California start-up environment in the spaces of WeWork. This is the new Milan office of Klarna, a Swedish company of Bnpl-Buy now pay later with 147 million users and 400 thousand registered merchants, which has unveiled its headquarters in Milan and talked about the impact of opening a branch in Italy, between hiring and development of projects and -commerce. In Italy, Swedish fintech operations have grown to over 190 employees and further growth of 40% is expected by the end of 2022, Klarna said, with 7,000 Italian companies using the company’s services. According to the data illustrated by the Casaleggio associates, the buy now pay later operations in Italy contribute to an increase in turnover of up to 16.3% of a brand, improving its average receipt, conversion rate and purchase frequency. Paying in three installments is a practice that in Scandinavian countries and the Netherlands is used by 40% of customers, while in Italy it is 12%. But although the bnpl is underestimated, the e-commerce market in Italy has instead matured by 33% year on year and reached a value of 64 billion euros in 2021. “In 15 years, e-commerce has been the only sector to grow double-digit: Klarna itself has grown by 90% in one year”, he stressed. Davide Casaleggioowner of Casaleggio associates.

“We want to create a system, integrate with the working fabric of Milan,” he said to MFF Francesco Passone, Klarna’s head of southern Europe. «We build an ecosystem. Being a bank we have the flexibility to create services for consumers and to do it correctly ». And he confirms: «In our team we plan to also include specific figures for fashion and luxury. Many professional figures come from brands and bring an expertise that allows us to dialogue with companies on different matters “. In fact, as Passone explains: «Klarna’s Italian tech hub was created precisely to gather the best talents. At the same time, we are proud to be able to contribute to the economy of a dynamic city like Milan, which represents the ideal crossroads between culture and new ideas ».

The Councilor for Economic Development and Labor Policies of Milan, Alessia Cappello, commented: «We thank Klarna for choosing Milan: new hires are always welcome. The city has a win-win relationship with private individuals and we aim to attract more and more young people and new projects, given that we are the Italian city with more startups (675 startups for every 100,000 companies) ».

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