According to the report Assorologists 2022, people who intend to buy a timepiece this year in Italy will focus more on pieces between 101-150 euros (17.5%) and 151-200 euros (16.8%). The bands in which it is strong Guess watches, the first fashion brand to enter licensed watchmaking. A brand that is placed in the entry level segment destined, second McKinseyto erode market share in the mid-market, which risks -6% by 2025. Distributed in our country by Thom trade Italiathe brand focuses on the identity of the products, on well-defined consumers and on a widespread sales network, as confirmed by a MFF michela sampietrobrand manager Guess watches.
What product mix does Guess watches offer and for which customers?
Iconic design elements and seasonal fashion trends characterize the products, with the aim of meeting the various occasions of use of Guess consumers: fashion, everyday, sport / leisure. We cover 70% female customers and 30% male customers. With the latter we are growing thanks to the decidedly fashion positioning of the latest collections, which have made it possible to intercept a target left unexplored by competitors. The core target is made up of style-conscious consumers included in three segments: heritage, that is 40-55 year olds loyal to the brand who are looking for more sophisticated products; millennials, aged 25 to 39, and Gen Z which includes a 15-24 age group and is inspired by vintage products and trends. They experience Guess as an accessible luxury brand.
What is the importance of watchmaking in the Guess fashion offer?
After almost 40 years, Guess watches remain one of the most important categories within the brand’s offer, distributed in 80 countries. The watches have a positioning in around 65 of them and are sold in different channels: direct-to-consumer, watch and jewelers, owned and franchised stores.
Why the choice to rely on Thom trade Italia for distribution?
Because it proposes itself as a reference player in the affordable luxury segment of the watch and jewelry market. The most important world groups have entrusted their brands to him and the major independent chains and doors turn to Thom trade Italia to be able to choose from a wide portfolio of brands and enjoy a pre and post sales service that is attentive to the needs of the customer and the consumer. .
What is the current situation and what are the potentials and prospects of the Italian market?
The current situation is full of opportunities for Thom trade Italia to emerge as a reference partner for the affordable luxury segment of the watch and jewelry market. A solid partnership with the major world groups, a widespread sales network, a top commercial and logistic organization allow us to grow rapidly both in market share and in reputation with suppliers, customers and consumers. The development of the brand portfolio, respecting the identity and potential of each of them, and customer satisfaction: these are our priorities in a mature market, but open and receptive to news. (All rights reserved)