Gucci and Polimoda, master fashion - The Nation

Gucci and Polimoda, master fashion – The Nation

Polimoda and Gucci launch the new master for the luxury sector. The course will be presented on 23 May during a live streaming in which Polimoda will interview some Gucci exponents and former students who have started their career in the Florentine Maison. A historic collaboration, the one between the maison and Polimoda, which is consolidated with this new master which aims to prepare young talents for a career in fashion and luxury retail.

Lessons that will serve to provide the necessary tools to put together both the traditional concept of purchase and the experimentation of all innovative forms of shopping.

In the wake of the evolution of shopping habits in recent years, the fashion system is in fact redefining its commercial strategies. The pandemic has changed not only the ways of interacting with the customer, but also the approach to the points of sale. Thus Polimoda has decided to join forces with Gucci and prepare the professionals of the future for the new developments in the sector. “Fashion brands – said the director of Polimoda, Massimiliano Giornetti – are now facing new challenges to win the favor of consumers. An elegant shop, an online showcase full of products or the post of an influencer are no longer enough. Everyone wants something. that they cannot find, an exclusive selection. Those who buy luxury products are looking for unique and unforgettable experiences, both online and offline. Thanks to the collaboration with Gucci, this Master will prepare a new generation of professionals in omnichannel retail, capable of leading brands in the creation of new content and innovative experiences for customers “.

The master will be held from October to June in the heart of Florence and will see the participation of teachers from the fashion and luxury industry, as well as the organization of guest lectures with members of Gucci’s top management and educational visits to the maison’s offices. . Four learning modules, focused on the areas of: luxury fashion business, omnichannel retail management, fashion store concept and relational skills. Oscar Mariani, Gucci SVP Omnichannel Operations and Performance: “We are happy to continue the collaboration with Polimoda and make our contribution to the training of the new generation of talents, who more than any other will be called upon to anticipate and interpret the changes in the world of retail luxury”. Applications open until August, a degree or equivalent qualification and a good knowledge of the English language are required.

Fabrizio Morviducci

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