Fashion Marketing

Fashion Marketing: digital marketing paths in the Fashion sector

Fashion Marketing: tailor-made digital marketing paths for SMEs in the Fashion sector.

On Tuesday 17 a webinar proposed by Confartigianato

Digital transformation is an unstoppable process that the pandemic has given a further acceleration, prompting many businesses to rethink their business model in a digital key. In this context, also for the MPI of the fashion sector, knowing how to master the digital tools dedicated to the interaction with suppliers and customers, to sales channels, as well as to commercial promotion, becomes increasingly essential in order to operate successfully in a context gradually. more competitive and constantly evolving. On these issues Confartigianato Imprese Vicenza proposes an in-depth webinar scheduled for Tuesday 17 at 18.00.

“The goal of Fashion Marketing is to promote the development of small businesses in the Vicenza fashion sector, increasing their competitiveness through the development and strengthening of skills in digital marketing – explains Luca Bortolotto, president of the Fashion category of Confartigianato Imprese Vicenza -. Through online events and practical workshops in person, companies will have the opportunity to acquire the skills needed to respond effectively to the needs and trends of the market, with the aim of developing their own digital marketing and brand communication strategy to communicate. its own value “.
The first appointment will therefore have as its topic “Advertising on search engines: Google ads to grow your business”. Speakers: Matteo Pisanu and Caterina Greguolo, respectively Head and Digital Marketing Advisor of the Digital Innovation Hub Vicenza of Confartigianato Imprese Vicenza. Issues such as: how to emerge within a constantly evolving world will therefore be addressed; what is a search engine; how Google has evolved in recent years; how search engine ads work. We will then proceed with an in-depth study on Google ADS (how it works; how to create an effective ad, how to track conversions). There will be some examples of practical cases and a space for doubts and questions from companies.
For registration:

Press release 77 – May 12, 2022

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