It is the 2022 appointment not to be missed for professionals in the cosmetics supply chain and make-up lovers, awaited every year to find out what the future holds. and what will be the news that will positively upset a sector that wants to restart after the pandemic cause has stopped. The 53rd edition of Cosmoprof Worldwide Bologna focuses on the novelties of cosmetics, giving space to the most interesting innovations in make-up, skincare, hair products and fragrances. After months of restrictions due to the pandemic, operators and producers have finally met, to discuss, discover new products together and build new collaborations.
2700 companies from 70 countries, located in more than 30 pavilions, buyers from more than 140 countries. Enrico Zannini, general manager of Bolognafiere Cosmoprof si declared satisfied with this edition: “Net of the difficulties and absences from China and Taiwan due to the anti-covid restrictions still in force, and from Russia and Ukraine as a result of the war that broke out in recent weeks, Cosmoprof records 30% of exhibitors present for the first time, or that they return to Bologna after a few years of absence, pleasantly impressed by the event’s ability to renew itself and adapt to new business tools. A reassuring fact, demonstrating the prestige of the event and its role as an observatory of the natural renewal of the global cosmetic offer.”
The success of Cosmoprof 2022 it is given by the fact that it is not a simple exhibition area, but for years it has been making use of the support of some of the most prestigious international agencies in the sector able to anticipate future trends. The event annually organizes appointments that involve the major beauty experts to give space to the novelties of cosmetics. Among the most recommended events, i Cosmotalk, that is the conferences that were held from Thursday to Saturday at the Service Center of the fair. The experts addressed issues such as the opportunities of digitization, new technologies and the metaverse; the need for sustainable evolution, both in environmental and social terms, of production processes to meet the need for a more sustainable cosmetic industry; the new approach of the consumer to the beauty product, always looking for functional products but above all for fun and light experiences.
Cosmofactory: how the production process of a cosmetic product develops
CosmoFactory represents the true essence of Cosmoprof 2022, because it brings the entire production process of a cosmetic product into the pavilions. The eighth edition of the project developed the concept of diversity, a characterizing element of the evolution of society in a multiethnic and multicultural key. Protagonist of the 2022 initiative, “Six4all” – a foundation that combines a neutral base with 6 shades of colors. A skilful mix allows you to create a specific product for each type of skin. The initiative was accompanied by the installation I LOVE SIX4ALL which was curated by the design agency centdegrés, where it was possible to choose one’s own nuance against a recommended donation. The proceeds from the initiative will be donated to the Sant’Orsola Polyclinic Foundation – the “At Sant’Orsola come home” project and Ageop Ricerca.
Beauty Tech: digital beauty
15 exhibitors, including 6 Italian startups, presented new production solutions and new generation marketing and sales toolsin line with growing digitalization and new consumption habits. Prinker (South Korea) presents an app to “print” previously personalized temporary tattoos directly on the body. Icon.Ai (South Korea) provides software and hardware solutions to develop, thanks to AI, additional and improved functionalities for products and services in the medical and fitness fields. The app of Perfect Corp (Taiwan) analyzes in advance the result of a make-up product in augmented reality. Mad for Nails (India) is a revolutionary platform that has redefined the world of nail art by using AI and Deep Learning to deliver customized nails with the perfect fit. Kaiosid (Switzerland) presents an app that connects the consumer with the brand in order to monitor customer feedback. Visage Technologies (Croatia) is a facial recognition software that allows the user to “try” make-up through augmented reality.
Wellness: feel good at 360 degrees
The cosmetic product today is closely linked to the concept of well-being, and must respond to the need to feel good and find one’s own balance. At Cosmoprof Worldwide Bologna 2022, massage was the protagonist of World Massage Meeting, the event dedicated to the most innovative and current body techniques presented by master masseurs from all over the world. The initiative was an opportunity to learn the secrets of the trade directly from the most qualified operators and experts. The pandemic has shown us that there is a vital need for evasion, and it is essential for consumers to learn to adapt without losing the desire to have fun. The theme of a session was developed on this principle Cosmotalks, Fun-ctionality: the new key driver for beauty shoppers to play with constraints, organizzata in partnership con l’agenzia di trend Carlin.
The cosmetic industry is called to adopt a new approach towards its consumers: products suitable for everyone, without distinction of gender, ethnicity, culture. The racial equality movement unveiled a critical moment in U.S. history, with the Black Lives Matter (BLM) protests, launching a global discussion on how to create equality, economic achievement and fair representation in all forms of art and commerce. During Cosmotalks la sessione Beauty Equality by FIT – School of Graduate Studies, we discussed the impact of the movement on the cosmetics industry in the United States, to understand if this has truly evolved in terms of equality of representation and access for employees, entrepreneurs and consumers. The world of beauty curated by Cosmoprof offers every year a 360-degree vision of a sector that has the responsibility of transmitting new and healthy ethical values without losing the spirit that has characterized the most important cosmetics event in the world for over 50 years.
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