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A responsible beauty case for Earth Day

Earth Day, the day in which environmental protection is celebrated, falls exactly one month and one day after the spring equinox. Coincidence or fate, this day does not fall every April 22 of the year without a real reason. It was in fact on April 22, 1970 when 20 million American citizens, opposed to an appeal by Democratic Senator Gaylord Nelson, mobilized in a historic demonstration in defense of the Planet, officially starting what we now call Earth Day. Because every day our Earth, large, bright but also very fragile, fights against global warming. If we do not undertake to respect and safeguard our Planet, a place full of wonders, we will be able to see it exhaust all its precious resources in a few years. For this reason, today, beauty has an increasingly more approach sustainable. Behind a fragrance, a shampoo or a cream, there is much more than just an ingredient. Rather, some products are to be defined as small daily gestures that take care of our appearance but also embrace the ethical procurement philosophy, following rigorous integrity processes, such as the attention in selecting only ingredients from sustainable sources and recycled bottles with a also a refill concept that reduces carbon emissions. In short, there are four pillars to consider when opting for an eco-friendly beauty case: act in favor of the climate, innovate in a sustainable way, preserve biodiversity and create a positive social impact. To protect biodiversity, companies that plant, harvest or purchase ingredients must respect the environment while also supporting local populations. In fact, it is estimated that there are over 350,000 different chemicals on the market that end up in the environment with worrying impacts on the crucial functions of the Earth and its systems. In short, chemicals, pesticides and plastics affect and build up further stress on already stressed ecosystems. And the greenhouse gas emissions of the cosmetics industry have alarming values. All data committing beauty brands (and consumers ourselves) to have zero impact products to preserve the Earth by 2025. Those who have not yet started opting for an eco-responsible beauty case, here are some ideas to start from.

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