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Travel: Gruppo Gattinoni launches the new summer campaign | engage

“Summer is Magic… If it costs less”: with this claim, the Gattinoni Groupspecialized in travel organization, launches his own new summer advertising campaign.

A campaign with a precise concept that leverages the desire of the Italians to leave and transform the holidays into a magical moment full of expectations, but with a reference toaffordability. Because if the holiday has a sustainable cost and can be purchased with promotions, the consumer is more motivated to buy it.

Encouraging Italians to contact the travel agencies of the Gattinoni network is the aim of the initiative, which involved 30 partners to be able to offer discounts on package prices within 4 weeks.

The campaign was created and planned internally by the company’s Marketing and Communication department.


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“After two years of stoppage in the tourism sector, we wanted to restart with a strong campaign in support of travel agencies and our best partners – he comments Isabella Maggi, marketing and communication director of the Gattinoni Group -. A campaign that had a weight not only commercial but also of communication. For this Gattinoni has decided to invest an important budget to communicate to the final consumer to bring him to the agency and book, taking advantage of promotions and discounts. The creative concept was designed so that it could be adapted to trade / off line and online materials. We have thought of agencies with point of sale materials, posters, videos for shop windows and digital media for social media and newsletters. But we will reach the general public through 4 weeks of planning on national radios, video in stations and subways from all over Italy e video in AutogrillBesides digital formats on national media. A commercial and visibility commitment that we are sure will benefit agencies and sales “.

It was therefore chosen to collaborate with Digimupi, which has 185 vertical format digital systems in 39 railway stations and 2 Metromare Rimini stations; the panels, mainly concentrated in the regions of Lombardy, Trentino Alto Adige, Veneto, Friuli Venezia Giulia, Emilia Romagna, Lazio, Tuscany and Campania, have a viewability solicited by 1,140 daily passages.

At the same time, the collaboration with the One TV circuit, a network of screens Media One, uses the screens in 97 national roadside restaurants. The Gattinoni advertising, including audio, will appear on 184 screens in 13 regions, with 304 daily passes between five in the morning and midnight.

At the level of native advertising there will be activity with Outbrain e Pass. As radio broadcasters the announcements will be on Radio Deejay, Radio Capital and M2O with a massive schedule for 4 consecutive weeks.

The total investment amounts to € 150,000 and includes thehiring of influencers and various activities within travel agencies of the Gattinoni network.

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