The example of Dubai: the future of tourism is at the Arabian Travel Market -

The example of Dubai: the future of tourism is at the Arabian Travel Market –

(DUBAI) The future of tourism it is here, between technology, sustainability, investments, projects of all kinds. We are atArabian Travel Market of Dubai, codenamed Atm. With 1,500 exhibitors and a total of about 30 thousand visitors, the event that collects and presents the tourist offer of Arab countries reflects a market in full excitementwhich looks to the next few years with great optimism.

“We reopened when we were sure of not having to close againand this has brought us confidence and sprint in the recovery, a trend that is now consolidated – he said Issam Kazimchief executive officer Dubai Corporation for Tourism and Commerce Marketing – È caduta la psychological barrier of the pandemic, people have desire for international travel and spending. We offer connectivity, safety, avant-garde, sustainability, experiences for each target, which is a reflection of the society in which we live. Society has changed and so has the way of thinking about travel ».

A strategy that led Dubai to register a 21% increase compared to the same period last year, and not to worry too much about the crisis in Russia, one of its first reference basins. «Our offer is flexible and the markets all have a wave trend, so the important thing is to be ready to let in other countries in the spaces left by those who come down – continued Kazim – We aim first and foremost on sustainability and attention to the environment and we look to new targets, such as bleisurethe mix between business and leisure, staycation or that of relatives and friends who come to visit those who moved here for work. We have revolutionized the visa policies creating many others, for retirees, young people, workers. We encourage those who want to come and live here: during the pandemic, when many were stuck in Dubai, we did everything to welcome them, so much so that many have decided to stay on a permanent basis. The world is evolving quickly and we must know how to seize opportunities ».

According to the most recent projections, the contribution of the tourism industry to the Middle East GDP it will reach 486 billion dollars in 2028 and the governments of the region are attracting investments from all over the world.

A spirit that unites all the countries of the region, and which can be breathed between the lanes of one cutting-edge fairwhere we look to the future with firmness, between innovation, sustainability and many new ideas for hospitality, hospitality and connectivity.

What are the new trends? Surely the attention toenvironment, both from the point of view of energy consumption, increasingly cleaner and more aware, and from the behavioral point of view, which is being encouraged among the population and those who work in tourism and is intended to convey to visitors. An example is the installation of drinking fountains to fill the water bottles and say goodbye to plastic all over the city.

Among other issues, the increase in domestic tourism in the Middle East region, again growing at a higher rate than the international one, and recognition of the fundamental role of big events to attract demand, such as the Expo 2020 just ended and the next ones World Cup in Qatar.

Le experiences in the first place of travelers’ requests, increasingly attentive to what destinations offer, not only in terms of monumental attractions, but of activities and places to live and experience firsthand. Experiences are no longer simply something to do, but the reason to go; and this represents an important opportunity for tourism, to be seized using technological solutions for tourism and connection.

Walking through the fair, the stand of theItaly with Enit, has been present at the ATM for years and that once again with a representation of regions and destinations has shown the beautiful country with its style to the Middle East. «It is important to be here because tourism from the Gulf countries is a target high-pending and not subject to seasonality – he said Giorgio Palmucci, president of Enit – We had a strong participation of buyers and we see a great movement that gives us optimism. We intend to work a lot on these countries and we are thinking of opening an Enit antenna in the area ».

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