Refillable beauty: the trend is the refill, practical and sustainable

Refillable beauty: the trend is the refill, practical and sustainable

The world of beauty becomes more and more sustainable every day, not only thanks to more careful formulations, with certified and Vegan ingredients, but also thanks to the new way of creating skincare and haircare products, lipsticks and palettes, in order to “Reload” the product once finished, without having to throw everything away.

A decidedly important step towards a more sustainable life, one mission that now it involves everyone and can no longer be ignored. This is how cosmetic brands, large and small, have given birth to in recent years refillable collections, recycled or glass packaging to be refilled in the store e green solutions to reduce the impact that cosmetic production has on the environment.

Refillable beauty, what it is

Il refillable beauty it is now a real trend, but in this case it is worth saying “welcome”. After all, according to the data of the research conducted by Statista, 20% of young consumers of luxury goods would like products that are not only performing, but also ethical.

A message well received by the big brands that immediately began to take action in this sense, creating refillable collections and initiatives to entice consumers to continue using their products with a view to saving money with discount proposals, for example by returning the bottle to the store.

If in some European countries, such as Germany, the refill concept is already in common use (in supermarkets you can buy in bulk from cereals to detergents) in Italy it is already more of a novelty but it has quickly caught on and is destined to become the norm.

Refillable products: brands alongside the planet

Therefore, more and more brands are mobilizing in this sense.

For example, the Khiel’s brand that created some is well aware of this refillable formulas of your best-sellers. From shampoo to body lotion, just go to the store and purchase the refillable refills you even receive the exclusive Refill-A-Bottle in aluminum for free to use over and over again.

Or Lush, which for years has been encouraging its customers to bring the finished packages back to the store. For each plastic container returned, 50 euro cents will be deducted from the total from the new purchase of the day. In addition, the brand also entices customers with the “5 jars for a fresh mask” program: you can receive a fresh mask (or a solid skincare product) in exchange for 5 Lush packs.

But not just the brands for the care for the bodyeven the world of skincare and above all beauty are opening up to this new way of creating products.

Fenty Beauty – Rihanna’s brand – recently launched its first refillable lipstick il Fenty Icon Refillable Lipstick. An elegant and design cover (ecological and sustainable) that contains a highly pigmented lip tint and available in 10 shades, from nude tones to various shades of red. Just insert the refill in the package to get your own lipstick and, once finished, you can change the color saving and avoiding throwing the body away.

Eye makeup, even the palettes become refillable

Among the beauty products that are often considered less sustainable and more difficult to refill there are them: the face and eye palette. These beautiful chests are among the most complex products and until recently, when a pod was finished it was impossible to recover the finished eyeshadow or blush, forcing the consumer to buy back the entire product.

Today, things have changed dramatically. More and more brands, from cheaper ones like PuroBIO and Wycon to luxury ones like Gucci Beauty, are creating modular palettesso – not only to choose only your favorite shades – but at the same time of recharge the product once finished, without having to buy back the entire palette.

Even perfume in 2022 becomes refillable

The same thing goes for perfume, which will become refillable by 2022. Often works of high glassware, perfume bottles can be authentic works of art, for this reason, more and more brands are creating “parfum stations” where you can refill your own bottle.

The first to approach this “new vision of perfume” was the Maison of Mugler, an iconic brand in haute perfumery (it is no coincidence that Alien is among the best-selling fragrances in the world). Mugler’s charging experience is the result of continuous research to make luxury accessible to all. Much more than a eco-sustainable gesture: the brand, by doing so, allows its customers to keep the beloved and precious bottle, as if it were a jewel and to make it eternal, by reloading it at any time.

Following the example and creating fragrances specifically designed to be refillable, we have instead thought of brands such as La Perla Beauty, but also Armani Beauty with eau de parfum My Way Intense and with Giò water. The refills thus make it possible to reduce the CO2 emissions that would be generated by a greater production of bottles: a saving in economic terms and an ecological improvement.

Refillable skincare, creams and serums to avoid waste

Creams and serums are certainly among the products that finish faster, applying them morning and evening it is not unusual that in a few weeks you can finish your favorite product. However, being the range of products in which plastic is used the most, the choice of create products with refill it is not only an important one eco-sustainable choice but also an effective way to reduce waste and reduce costs to the consumer.

Precisely for this reason, the world of skin care has made great strides towards the refillable beauty. It is above all the luxury brands that have chosen this direction, because it allows the consumer to significantly reduce costs and not abandon the brand after a single use.

Among the forerunners Augustinus Bader was among the first to create refillable version of its iconic serumbut also Charlotte Tilbury with hers Magic Cream Day, The Rituals and also Fenty Beauty who have created face and body creams in refill format, to be inserted inside the old packaging and safeguard the planet.

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