Cultura e società digitali

Post-pandemic tourism: how online travel consultants and travel bloggers work – Digital Agenda

I virtual travel that have accompanied tourists and visitors of all ages during the long period of restrictions due to Covid -19, have produced over time not only new professional figuresbut also new software to create virtual tours and offer them in the professional, educational and amateur fields.

We will see in this short journey inside the virtual tourism what are the prospects for specializing and becoming a real innovative and digital tour operator.

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From the rediscovery of the added value of technology to operations, the use of smart working, the relaunch of “digital” experiences, tour operators and travel agencies have responded to cancellations, issued vouchers and looked at innovative solutions for a future , which at the beginning of the pandemic seemed uncertain and dramatic. The marketing of many tour operators and travel agencies has not stopped in fact, it has changed its approach, focusing on the objectives and training of a new generation of tour operators. Among the new figures also travel bloggers, of which we will try to discover some characteristics.

Online travel consultants

The travel consultant is first of all a person who loves to travel, who also has personal experience, and who combines the use of the network to support potential customers with information and strategies, which prevent risks and ensure the success of the experience. He is in some respects a professional travel agent, who uses the Web to sell travel and holidays and has a mobile office, through his device, which allows him to meet the needs of the customer by visiting him wherever that person wishes.

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Human Resources / Organization

Compared to the classic tour operator who works in travel agencies, the online travel consultant has a different relationship with customers, and the work is much more flexible in schedules. This is an activity that is carried out completely remotely and which involves the use of a web platform to propose travel solutions to customers. There is a growing number of specialized agencies that rely on online consultants, including Evolution Travel, Toko4you e CartOrange: companies of this type are constantly looking for travel consultants and collaborators on the Italian national territory and internationally. Consultants often specialize with respect to a destination and within the pages of the agencies they can be contacted precisely for their expertise in one or more areas of the world or based on the type of request for vacation, travel, excursion, safari and more. The agency’s web pages thus become an accessible and shared place, within which, by building a vertical website, the online consultants become a flexible and competent support for the requests of potential customers.

From a contractual point of view it is a commercial agent with representation who concludes contracts for the sale of tourist products and services in the name and on behalf of the company, or network, to which it adheres; is a collaborator with total managerial and decision-making autonomy, but perfectly inserted in the commercial and organizational dynamics of the network to which he belongs. This, through the marketing, information technology and above all product functions, allows the travel consultant to devote himself completely to the customer, since the agency will take care of the organizational management and all the back office activity.

One of the first objectives of the online consultant is to make their proposals and experience visible, favoring all forms of communication given by the Web, implementing innovative strategy in marketing, through the management of official accounts and also each promoter has their own personal accounts to keep in touch with their customers. There is no shortage of personalized and themed newsletters.

Of course it is worth remembering that to become a travel consultant you also need a solid training, which can be accessed online, by consulting the sites of the main travel agencies that are promoting this professional figure.

Another innovative idea is also to create a worldwide network of consultants, connected to each other by the Internet and who are able to offer the public, comfortably and quickly, the best possible tourist product.

The travel consultant, even if reference is made to unofficial data, earns at least half of what a package or a trip costs. If at the beginning we rely on companies that have already been in the sector for some time, we start from basic economic recognition, which grows on the basis of progressive incentive plans.

Travel blogger

Another innovative figure, which already existed and was establishing itself before the pandemic, is that of the travel blogger, a professional figure who keeps a blog dedicated to his travels, reviewing cities, places, countries visited, giving useful advice to his readers on what what to see and do in a given place, how to get there, how and where to stay and what are the most popular foods and where to go and enjoy them. The main feature of the travel blogger is to always keep his blog updated, enriching it with images, videos and everything that can promote his profile, making it attractive to tourists who read it. The blogger often also becomes a travel consultant, in fact if the number of followers grows credibility also increases and from a hobby it often becomes a real profession. He often starts from the blog to increase the potential traffic of customers who can then ask for advice. The travel blogger, to affirm his notoriety, must first of all always be ready to update his page, to respond to community requests, constantly publish quality materials that illustrate his experiences and constantly seek contacts with other professionals and above all new customers. . Among the skills of the travel blogger there are certainly the cwriting abilitythe conoscenze legate al web developing, useful for developing your website and managing it over time and cSEO skills, Search Engine Optimization Social Media Management, useful for successfully managing your digital communication channels and growing your community; skills in the making of photographs and videos cannot be lacking. For curiosity and for inspiration, you can also consult the websites that refer to the most famous Italian travel bloggers, each specialized in destinations and types of trips.


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