Also Mango, the Spanish fast fashion clothing brand, has decided to bet on innovative startups. The company founded in Barcelona in 1984 by two brothers of Turkish origin, Isak Andic and Nahman Andic, launched the project StartUp Studioa startup accelerator in collaboration with the business school out. The Iberian giant has earmarked an investment of three million euroswhich envisages the medium-term participation of over 50 companies.
How the accelerator of the fast fashion giant works
Il Mango StartUp Studio aims to find companies and ideas at an early stage to make investments of seed capital that bring innovation to the value chain of the fashion industry and improve the customer experience. The priority areas on which it focuses are the sustainability and technologyas well as all the links in the value chain, from product creation to distribution, passing through sourcing.
Startups: what are the different approaches to Design Thinking and what benefits do they produce?
The selected companies will be from European reach and will need to be in the early stages of development or have a recently launched product.
“The new accelerator – said the CEO of Mango, Tony Ruiz – will allow Mango to acquire one direct knowledge of the startup ecosystemestablish contacts with the main players in the sector and evaluate trends and new innovative technologies, developing real cases together with startups, both for the high value they can provide and for their future potential “.
out it will provide support in the screening processes of the initiatives, training of people and collaboration for the organization of meetings that promote networking among the selected.
Along with the investment, startups will also have the ability to have a new office located in Palau-Solità i Plegamans, in the logistics center of Lliçà d’Amunt or in the Innovation Center of Barcellona, Depending on the nature of the project. Remote sessions are also planned.
To manage the Mango project will create a new one Mango Startup Studio Committeewhich will be chaired by Toni Ruiz, and will include Jonathan Andic, director of Mango Man, head of interior design and construction management, Elena Carasso, online director and Mango clients, Margarita Salvans, financial director of Mango, Belén Rallo, director of this new project Mango and Paula Sancho, representing the Iese Business School.
Mango and the Metaverse: NFTs at the virtual Fashion Week
At the same time Mango, like some other fashion brands, wanted to experience the Metaverse. The Spanish brand participated in the Metaverse fashion week from Decentraland, from 24 to 27 March, with the launch of three works by Nft (Non fungible token). The company partnered with Farkas to create three pieces of art inspired by Mango garments, then exhibited in the Museum district of the digital universe. The three Non fungible tokens created by the Hungarian Argentine artist for Mango were placed at coordinates 13.82, where the company had its own area in which a museum was reproduced. The company also uploaded NFTs to the platform Opensea, one of the main markets using blockchain technology. However, the pieces were not put up for sale.