Milan Fashion Week, Fall / Winter 2022-23

Mamma Rihanna (and the others): the third day of Milan Fashion Week

Third day of a Milan Fashion Week flamboyant and with a very high rate of sensuality. Because this would seem to be – at this point the conditional can be serenely replaced by the indicative – the Red string of the collections sent to the catwalk by the best of Made in Italy and designed for next Autumn / Winter: the seduction freer, more uninhibited and brazen.

Curious – but, let’s admit, in writing it we immediately realize how prejudiced it is to think that it is – as to be protagonists in the spotlight of this intense day are two mothers.

Mom number one. We start from “they say that, but does it seem possible to you?” in the morning; at noon it is already half certainty and at three in the afternoon it becomes a smiling reality in that of via Mecenate, in the headquarters of Gucci: Rihanna arrives in Milan to attend the show Exquisite by Alessandro Michele, who returns after a break to parade in the Milan Fashion Week calendar.

Metallic warrior headdress, baby bump exhibited in spite of the gusts of wind that dishevels the fans waiting out there, lilac fur that serves everything but to cover her, at her side the future father ASAP Rocky who assists her as an accomplice. Riri has already won everything there is to win in this round of fashion shows.

Anne Hathaway from Giorgio Armani and the other stars at the Milan Fashion Week shows

Unperturbed even in the face of fierce light effects that put a strain on the pupils of most, the super pop star enjoys the show on the catwalk, a triumph of the new collaboration between the double G maison and the triple parallel line sports brand: Gucci meets adidas.

Asap Rocky e Rihanna (Photo by Victor Boyko/Getty Images for Gucci)

Victor Boyko

And viceversa. The concept is clear: the aesthetic codes of the two universes meet, and the exquisitely casual and vintage-flavored spirit of the iconic actiwear brand is grafted onto the already eclectic spirit of the maison. The show is that of the now usual contamination taken to the extreme, but in this case admirably stressed even further in a marketing operation (also) in front of which one can only bow. Put simply: squared desirability for pretty much everything that slipped away fast on the catwalk.

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Mom number two. The catwalk, geographically not far away, just across the street, is that of the young brand Act N°1. Casting that defining inclusive is still little, and that will hardly be surmountable in illustrating the human race in all its manifestations: to interpret the collection a varied and special humanity, multiform, indefinable and stupendous. From activist Mehths to trans cult Elenoire Ferruzzi, and everything in between (above, below, in front or behind … in short, the entire spectrum of the human being). Among the presences, that of a baby of a few months, dressed just in a little talcum powder, a curious look at the public in the arms of what we think may be his mother. But also that of a model who will become a mother in a few months, and who caresses the hemisphere of her belly with a special sweetness.

Act N° 1

Daniele Oberrauch

Act N.1

Daniele Oberrauch

But during the day there are many shows that have followed one another at a whirlwind pace to which we confess that we are no longer used to. The most daring? Versace (well, could it not be? Shyness has never been the prerogative of the Medusa) who dusts off corsets, bustiers, chains, squeezed vines and latex, in telling a very emancipated woman who seems not to be afraid of just a beautiful nothing; and coincidentally, two new mothers also parade on the catwalk deluxe come Gigi Hadid ed Emily Ratajkowski, which perfectly embody a contemporary ideal of motherhood as the absence of any renunciation.

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But daring was also the (beautiful) show signed Sportmaxcapable of demonstrating how femininity is a question of attitude even before it is split: on the one hand the classic paraphernalia of centimeters of bare skin and fatal Womanbut on the other – equally lethal – men’s suits with a squeezed waist as well as hypertrophic shoulders.

Milan Fashion Shows Fall-Winter 2022/23: the most beautiful shoes

Generously widespread seduction also in that of Etrowhich reinterprets the lucky stylistic features of its folk history without skimping on pleasant winks, as well as from Missoniwhich among the main assets of its relaunch also has the declared emphasis of a strong sex appeal.


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And who wants to be sexy either.

Milan Fashion Shows Fall-Winter 2022/23: the most beautiful bags

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