GQ Italia

If even Off-White gives itself to beauty

Reimagine beauty. She did it Virgil Ablohthe mind behind Off-White passed away last November, with Paperwork, the brand’s first beauty project through a universal kit of tools for self-expression. “Another canvas, another surface for human expression”, as Abloh himself defined it, conceptualized to allow everyone to celebrate their singular potential. There are four fragrances, Solution, six pigmented pencils for face and body, Imprint, and six nail polishes, Color Matter, to compose the beauty collection of the maison that was born with the desire to claim a beauty conceived as an inclusive art form, in continuous evolution, accessible to all ages, aimed at elevating individuality in a new dialogue.

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In practice, they are individually products that draw on a singular sense – smell, sight and touch – but which, when mixed together, offer a completely customizable sensory stratification, beyond any “instructions for use”. THE perfumesthe first products of the collection now on sale, were created by Virgil Abloh in collaboration with the famous perfumers Alexis Dadier, Jerome Epinette and Sidonie Lancesseur, and each of them was created to convey a palpable vibration. Solution No.1led by Alexis Dadier, is a fresh, sporty and sexy fragrance, with nineties nuances, characterized by notes of wood, sand and patchouli. Solution No.2 is the most experimental, born from the idea of ​​Jérome Epinette to conceive an energetic, powerful and confident fragrance thanks to mandarin leaves, orange blossom and vetiver. To create Solution No.3Sidonie Lancesseur mixed classic and conceptual into a modern romanticism, with pink peppercorn, damask rose and liquid ambrette. Solution No. 4 it is instead defined by a contrast between freshness and warm woodiness. Perfumer Jerome Epinette has deliberately enveloped nature with urban, through eucalyptus, lavender and hints of black leather. Even the packaging was reasoned to be a work of art: the bottles are made of Bormioli made-in-Italy industrial glass and surmounted by knobs that recall the taps of the tubs of industrial perfuming systems. The Off-White Paperwork perfume collection is already available on the website and in selected Off-White stores, as well as on Farfetch. Ready to stop homologating? The perfumes are available on the official portal of the brand at the price of 165 euros.

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