Fashion revolution week: what it is and why it must be remembered

Fashion revolution week: what it is and why it must be remembered

Fashion Revolution Week is a week during the year in which particular attention is paid to the world of sustainable fashion: let’s see why and why it is important to remember it, not only every April, but every day.

What is Fashion Revolution Week: why it is celebrated

Fashion Revolution Week was born after 2013, the year in which in Bangladesh, in Rana Plaza, a factory collapsed that buried more than a thousand people. In that factory, clothes were being sewn for big brands, fast fashion giants who did not protect the employees of their production chain in the least. From that moment on, the global spotlight was finally turned on what was hidden by the fashion industry system.

Finally, we began to think about what lies behind the low-priced fashion industry: who produces, how they produce and under what conditions, if wages are adequate, if they have the right to association and to strike, if children are forced to work. Following this fact, docufilms such as “The True Cost of Fashion” were then made, which finally took the truth out of the eyes of many: fashion began to no longer be simply something that concerned what we wear.

What is Fashion Revolution Week: the role of social media

The Fashion Revolution organization, active in various countries, moves social media people every year to try to stimulate attention on the issues of ethical work, respect and equality. Hashtags like #whomademycothes (who made my clothes) went viral and the support of the network of green and sustainable fashion influencers was also important to help spread the message.

The sharing of images, documentaries and testimonies was decisive in raising awareness of an ever increasing number of people. On the Fashion Revolution website it is possible to download the organisation’s information material, which can be shared again to give greater emphasis to this theme.

What is Fashion Revolution Week: what we can do concretely

Celebrating sustainable and ethical fashion one day a year doesn’t do much: what we need to do is change our way of thinking about fashion once and for all, asking ourselves where the clothes we wear come from and if our choices have an impact on the environment and on those who live there. It is the answer we give ourselves that makes the difference. The small steps that have been taken in recent years, the fact that so many people have demonstrated for the environment and for greater equality of workers all over the world, have finally led to the creation of more stringent regulations that oblige the great giants of world fashion to control the production chain. Revolutions always start with small gestures: we too can do our part!

What is Fashion Revolution Week

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