After the announcement of the educational partnership with Microsoft Garage in New York, Polimoda launches the short course “Fashion for Metaverse” in collaboration with MONOGRID, digital creative agency elected Agency of the year by the Digital Design Award and nominated among the 100 most revolutionary digital factories from AD magazine. “Fashion for Metaverse: from the catwalks directly to the Metaverse. A new, entirely digital experience that connects the real world with that of virtual interactions to offer people the opportunity to express themselves through customizable digital 3D avatars ”explains the director of Polimoda, Massimiliano Giornetti.
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“In response to the growing demand for professional profiles with an increasingly multifaceted knowledge of the fashion industry – adds Giornetti -, this course will amplify the creative potential of tomorrow’s designers, capable of integrating the craftsmanship of traditional fashion with hyper-augmented realities. A versatile, conceptual creativity capable of connecting the heritage of fashion with the metaverse “.
The Intensive Fashion for Metaverse course, lasting 4 weeks, starting in June, is aimed at advanced students and professionals with a background in fashion design and will focus on the training of experts specialized in the design and development of digital fashion creations for the metaverse. and NFT.
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The program will focus on the creative and strategic process in the production of virtual fashion clothing and accessories, addressing subjects such as Fashion Design in the Metaverse, Digital Culture and Iconography, Design Development, Art Direction, Fashion Future and Marketing in the Metaverse. Starting from the design of clothing for avatars, it will be possible to explore the subculture of fashion that combines digital design and modeling of real garments, as well as the uploading of the design (physical and digital) within the blockchain.
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On the one hand, the thirty-year experience of the Florentine fashion school in the field of fashion, on the other the experience of the young digital factory MONOGRID on the potential of virtual universes. MONOGRID in fact is dedicated to the implementation of solutions for fashion and luxury in the field of augmented reality, 3D modeling and architectures for digital events and installations. The Florentine agency also carries out digital projects on the new potential offered by virtual fashion, such as 3D masks to be worn in the metaverse, or virtual clothing lines, which can be purchased and worn with digital avatars.