Two intense days, full of conversations, debates and round tables: the Salone de ‘500 in Palazzo Vecchio, symbol of Florence, hosted the event Future For Fashion 2022dedicated to the future of fashion as a cultural, industrial and social expression, an economic system that involves more than 60 thousand companies and which represents the second manufacturing sector of the Italian industry.
The appointment, organized by Confindustria Firenze and digitally amplified in collaboration with Vanity Fair, was attended by some of the most enlightened entrepreneurs and top managers, who made an appointment on 25 and 25 March in the city, the cradle of beauty and well-madecity of origin of some of the most famous fashion and luxury brands in the world, and of a manufacturing network of artisans, factories and suppliers with unique skills.
The digital event, broadcast in streaming on the dedicated digital platform and on the Facebook and Instagram channels of Vanity Fair Italia on 30 and 31 Marchwas a choral reflection on the future of fashion and made in Italy, starting from Florence, but with a national and international horizon, in search of successful strategies, development guidelines and new paradigms of competitiveness.
In first day – after the opening meeting of the event with Dario Nardella, Mayor of Florence, Maurizio Bigazzi, President of Confindustria Toscana and Confindustria Firenze, and Antonella Mansi, President of the Florence Center for Italian Fashion – Patrizio Bertelli, CEO of Prada, he talked about the successes and prospects of the Prada Group.
Ercole Botto Poala, Vice President of Confindustria Moda, Stefania Lazzaroni, General Director of the Altagamma Foundation, Carlo Capasa, President of the National Chamber of Italian Fashion, and Carlo Maria Ferro, President of the ICE Agency discussed the realities and expectations of the fashion system in Italy. Alfonso Dolce, CEO of Dolce & Gabbana, spoke about the supply chain and craftsmanship in a global context, while Luigi Salvadori, President of the CR Firenze Foundation, Leonardo Bassilichi, President of the Chamber of Commerce of Florence and Claudio Marenzi, President of Herno and President of Pitti explained why Florence be a successful place. Marco Palmieri, President and CEO of Piquadro SpA and The Bridge SpA, illustrated the importance of Florentine savoir faire for his company. Niccolò Ricci, CEO of Stefano Ricci SpA and Andrea Panconesi, Founder and President of Luisaviaroma.com and Frediano Sebastiani, Chief Operating Officer of Ermanno Scervino, gave their contribution on the strength of the Florentine brands in the world.
In second day of meetings, Leonardo Ferragamo, President Salvatore Ferragamo SpA, explained what the strength and consistency of a brand consist of. Brunello Cucinelli, Executive President and Creative Director of the homonymous brand, spoke about the value of sustainable development, and Nerio Alessandri, Founder and President of Technogym, addressed the issue of contamination with adjacent sectors. Massimiliano Giornetti, Director of Polimoda, Lupo Lanzara, President of the Costume & Fashion Academy, Eike Schmidt, Director of the Uffizi Galleries, and Laudomia Pucci, President of Emilio Pucci Heritage, discussed fashion as a cultural and educational expression. Leonardo Ferragamo, President Salvatore Ferragamo SpA, explained what the strength and consistency of a brand consist of. The last meeting dealt with the issue of the artisanal dimension and the dimensional leap, analyzing possible solutions for the good of the company: Fabrizio Testa, CEO of Borsa Italiana – Euronext Group, Fabio Sattin, Executive Chairman and founding partner discussed this. of Private Equity Partners SpA and Andrea Falchetti, Head of Corporate Finance MID-CAP – IMI Corporate & Investment Banking Division Intesa Sanpaolo. In closing, greetings from Maurizio Marchesini, President of Marchesini Group SpA and Vice President of Confindustria. The conclusions were handled by the Vice President of Confindustria with responsibility for the supply chains, Maurizio Marchesini.
To moderate the meetings, Maria Silvia Sacchi, journalist of the Corriere della Sera, e Simone Marchetti, Director of Vanity Fair Italy ed European Editorial Director di Vanity Fair.
After the blow of the pandemic and the global uncertainties of recent weeks, Future For Fashion wanted to broadcast a message of courage, trust, optimism and the desire to return to investing in the sector that best expresses Italian creativity and manufacturing.