The trends that are influencing consumption habits will be at the center of the debate that will take place, from 28 to 30 April, in the eleven sessions of CosmoTalks on stage at the Service Center of BolognaFiere during Cosmoprof 2022. The main trends in beauty are the opportunities offered by digital, new technologies and the advent of the metaverse, but also the need for sustainable evolution, the new consumer approach to the beauty product, attention to inclusiveness, the need to improve quality control and tracing of production processes to ensure the safety and authenticity of products.
“Also for this relaunch edition we have organized a calendar full of ideas, because after two years of webinars and online events we believe it is important for operators and companies to return to interact in person and discuss the most current issues”, he told MFF Enrico Zannini, general manager of BolognaFiere Cosmoprof, highlighting how the current essential issues (sustainability, inclusion, safety and new digital approaches) must be addressed with transparency and competence. “At Cosmoprof you can find out what the trends of the future will be, to imagine innovative activities and proposals, differentiate yourself on the market and gain the trust of new consumers”, reiterated Zannini.
There are over 50 speakers involved including international experts, managers and decision makers. Among the main partners of CosmoTalks appear the names of A+A, Beautymatter, Beautystreams, Carlin, Cossma, Euromonitor, Fashion institute of technology, Fashion Snoops, Mintel, Pantone, How many, Stratasys. «Today I believe it is essential to have an overall vision of the future evolution of the industry, in order to rethink the ways of interacting with the consumer and relaunch the sector. It is precisely the now constant interaction with consumers that guides brands and experts to discover the variables that determine the choice and purchase process of a cosmetic brand “, highlighted the CEO of BolognaFiere Cosmoprof.
The program starts this morning with the future view 2022-27 which will have the founder and CEO of Beautystreams as speaker, Lan Vuwith the creative director of the brand MMichael Nolteand will conclude with the meeting dedicated to beauty equality in the USA that will be among the speakers Jessica Cruel (editor in chief of Allure magazine), Nyakio Grieco (co-founder of Thirteen lune) e Olamide Olowe (founder and CEO of Topicals). (All rights reserved)