A team of Travel bloggers will talk about Ferrara on the web

A team of Travel bloggers will talk about Ferrara on the web

FERRARA. A ‘team’ of ‘Travel Bloggers’ arrives in Ferrara to introduce their followers to the Este city in all its beauty. #ConosciFerrara is the name of the new project promoted by the municipal administration, with Holding Ferrara services, and in agreement with the blogger and journalist from Ferrara Irene Righetti, who will bring a team of influencers to the city in these weeks to promote Ferrara and illustrate six thematic itineraries, four of which departing from San Cristoforo alla Certosa, dedicated to: Renaissance, Historical Shops, Ludovico Ariosto, Cinema, Castle, Palazzo Schifanoia and other historic buildings, concluding with a journey to discover the walls, parks, sport outside.

From May 16 to June 16, Ferrara will therefore be at the center of a journey, real and virtual, told on the Instagram pages of: I Weekendieri (@i_weekendieri), Two backpacks in travel (@due_zaini_in_viaggio), Todomundoebom (@todomundoebom), Viaggiosenzascalo ( @viaggiosenzascalo), Cappellacci a merenda (@cappellacciamerenda), and Running Post (@ running.post). All will produce posts, stories and reels with hashtags and city tags. Some of the expected events of these weeks will be mentioned such as: Reopening photo festival, the famous photographic festival, the Palio, which returns on May 29 after two years of suspension due to a pandemic, the Ferrara Summer Festival and Ferrara Sotto le Stelle, the two festivals that this summer they will enliven piazza Trento Trieste, piazza Ariostea and the Nuova Darsena.

“Among the promotion strategies we have chosen to invest also in social channels, no field should remain unexplored. This campaign allows us to also and above all approach a young audience, using thematic channels to intercept the tastes and interests of potential tourists and visitors” explains the Mayor Alan Fabbri.
“#ConosciFerrara is an all-digital project to promote the territory and local tourism. A new experience that we have combined with the large mosaic of initiatives to promote the territory to maximize results and bring all audiences closer together”, underlines the councilor for tourism Matteo Fornasini. “We are happy to be an active part of the city’s promotion strategy. The Holding is in the heart of Ferrara and is at the service of the city and its citizens, collaborating to make its wealth and heritage known”, underlines Luca Cimarelli, president of the Holding.

Irene Righetti – creator of the campaign, developed in agreement with the Tourism Department – underlines the aspects of the “story, experience and emotion”, as “qualifying elements of this strategy”. travel blogger will follow a very specific path of the city, which he will develop in a creative and completely personal way. A way to grasp the many nuances of Ferrara and to be inspired by those who daily tell the great beauty of the world. and through my Instagram profile @ running.post I will show the greener and more sporty side of Ferrara “.

In detail, the virtual path dedicated to the historic shops will also meet food and wine and typical products, with a stop at a traditional oven, the tasting of the legendary couple from Ferrara, therefore among the most traditional activities in the streets of the center. The Ferrara Renaissance will be told with a walk in the heart of the city, through Corso Ercole d’Este, the urban testimony of Biagio Rossetti, from here through Palazzo Massari, Piazza Ariostea. Ariosto returns to the protagonist in a path dedicated to him which – starting from the Castle, which he frequented as a court official – winds through the Town Hall, which shows the verses of Satire VII, piazza Trento Trieste, via Adelardi, with the wine shop in Brindisi, or Chiucchiolino, mentioned by Ariosto himself in the Lena. From here continue to Casa Ariosto and the Ariostea library.

The itinerary dedicated to cinema touches the Ferrara places of the set of “Beyond the clouds” – the film directed by the Ferrara-born Michelangelo Antonioni, with the collaboration of Wim Wenders – also tells the story of Florestano Vancini’s Ferrara and that by Vittorio De Sica and his “The garden of the Finzi-Contini” freely inspired by the famous novel by Giorgio Bassani. The influencers will conclude their journey in the Este land with the story of the historic buildings, the landscapes and the sceneries of the walls, the parks, the cycle paths to be covered around the fortified ‘ring’ and in the nature of the Bassani urban park, an ancient hunting reserve. of the Este family.

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