The importance of storytelling: Fashion Words alongside fashion & luxury brands: turnover grows by 96% in 2021

The importance of storytelling: Fashion Words alongside fashion & luxury brands: turnover grows by 96% in 2021

To make a word effective and incisive, you have to use the right one. On this assumption Fashion Words has created its history, which began in 2007 and continues to grow, so much so that after a 2020 marked by a double digit increase (+ 19%), in 2021 the leap was even more significant, equal to + 96%.

With an exclusive vocation for the fashion sector, the company works side by side both with international brands, to appropriately communicate their value globally, and with full service providers, i.e. companies that manage e-shops on behalf of of brands, thanks to linguistic expertise capitalized over the years.

As the top management of the company explain, Fashion Words does not limit itself to providing simple translations or copy, but leverages the added value of specialized know-how, thanks to a team of translators, proofreaders, copywriters and project managers with a background focused on fashion sector.

In 2021, at the same time as its growth, Fashion Words recorded “an increase in requests in less common languages”, such as Portuguese, Korean, Turkish, Arabic and Greek, with an increase in more advanced services than mere translation, in the direction of a ” greater value »(an example is“ transcreation ”, free and creative translation, ideal for emotional texts) and towards cost containment, without sacrificing quality, in particular for website metadata and privacy policy and cookie texts.

It should be noted that in 2021 the trends already in progress in previous years were also further consolidated: first of all the need for rapid deliveries and, in general, for an overall response speed of the organization, to satisfy increasingly urgent customer requests and not planned, but also the demand for the supply of linguistic services directly on the platforms of the brands.

The segmentation of the market into two macro-categories is also reconfirmed: those who choose the supplier only on the basis of price and those who instead want a high quality service. A type of customer, the latter, who despite the pressure on prices is willing to make a “reasonable investment” in order to guarantee a high-level job that is consistent with the image it wants to convey. Precisely this cluster, emphasizes Fashion Words, has allowed the company to make a qualitative leap, both in the offer and in the business.

By the editorial staff

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